Building equity with SEO
Large financial service companies often have one website, hundreds of locations, and a disconnect between the two. On top of that, agent networks sometimes develop their own sites. The result? Information becomes decentralized and difficult to find.
A common sales proposition in the industry is "personal service", but how personal can you be if you're not targeting consumers at a local level? Local and hyper-level digital marketing campaigns are key to reaching the right consumer at the right moment. By offering a highly relevant and personalized experience, they’re critical to building consumer trust.
Debt, for example, is a very personal issue; people often feel too ashamed to talk about it. However, when consumers acknowledge the problem and begin to seek help, they'll often search locally—they want to go into a branch and talk to someone human. That’s where localized, search-friendly content comes into play.
In today’s multi-touch, multi-device digital environment, consumers want content that speaks to them—wherever they’re located and however they’re looking for it. And when they search for and land upon a page that has relevant content, local contact information and a clear CTA it makes the business of conversion a whole lot smoother.