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Digital Marketing for Your UK Retail Business

As a retailer, your number one goal is to maximise sales, and to do that you have to know your customers. What kind of window display catches their attention? Do they like calming mood music and pleasant scents? What items should you stock near the checkout to capitalise on impulse buying behaviour? Unfortunately, we can’t really help you with that stuff, but we do have a few ideas when it comes to your digital presence. After all, without digital marketing, you’re practically invisible to consumers who are glued to their smartphones at all times. That’s where we come in—we can help you connect with the right consumer at the right moment, improving your reputation and increasing ROI in the process. What are you waiting for? Find out more about how DAC’s range of specialised digital services can drive greater performance for your UK retail business.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1

More than 70% of connected customers indicated that they personally use three or more devices today (laptop, smartphone, tablet, etc.), using a variety of screen sizes and search methods at all stages of the consumer journey2

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Display & Awareness


Shoppers are 29% more likely to make a purchase the same day when they use social media to help shop either before or during their trip3
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3 in 4 who find local information in search results helpful are more likely to visit stores4

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32% have visited stores or made purchases after seeing a location-based ad5
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86% of UK smartphone search users have used a search engine to look up business hours of a local store6
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Local SEO


Content Marketing

66% of UK marketers say they expect their organisation’s content marketing budget to increase in the next 12 months7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8




Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), “The New Path-To Purchase: The Connected Consumer’s Cross Device Journey”, July 2014
3 Deloitte Digital, Navigating the New Digital Divide, 2015
4 Google/Ipsos MediaCT/Sterling Brands, Digital Impact on In-Store Shopping: Research Debunks Common Myths, Oct 2014
5, 6 Google and Ipsos MediaCT, “Understanding Consumers’ Local Search Behavior”, April 2015
7 Content Marketing Institute, Content Marketing in the UK 2016: Benchmarks, Budgets, and Trends
8 Gartner Customer Experience & Technologies Summit 2017

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