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Search Marketing for Private Education in the UK

On a search marketing pop quiz, DAC's "Geeks with Personality" would score top marks. Why? Because our PPC specialists know how to plan, execute, and continually optimise paid search campaigns that are highly scalable, localised, and context-sensitive. We also have extensive experience when it comes to the private education sector, which not only explains our tweed jackets and well-worn leather satchels—it also means we understand how to drive greater performance for your brand in a highly competitive arena where top marks can be a challenge to accomplish.

Tailoring campaigns for optimal results

For private education brands in the UK, there’s nothing more important than location, location, location. Let’s face it: parents are not particularly keen to drive more than a certain distance to drop off and pick up their child from after-school tutoring. That’s why we map drive times around each physical location and only advertise within those boundaries. But that’s not the only way we customise campaigns for tutoring centres and other private education providers. Here are a few other ways we tailor our approach:
  • Cross-selling and upsetting: We understand which parents are most likely to consider multiple tutoring programs or courses, and we customise and target our advertising accordingly.
  • Reviews and reputation: Your reputation matters, especially in such a competitive arena. Be sure to highlight positive reviews using review extensions and other tools.
  • Convenience: Busy families value flexible schedules, especially when it comes to after-school tutoring. We can help make your evening and weekend hours visible and easily accessible across all relevant directories and platforms.
  • Mobile: On-the-go parents need to be able to look up programme listings, dates, and other pertinent details on their mobile device. That’s why we take a mobile-first approach.
  • Call tracking: While the percentage of call vs. online leads can vary by tutoring category, call tracking is significant in every case.


Put mobile first: 57% of users say they won’t recommend a business with a poorly designed mobile site1


Get granular: 1/3 of Google searches on mobile relate to location2


Be consistent: 83% of mobile users say that a seamless experience across all devices is very important3


Be smart: 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone4

1,3 Social Media Today, "8 Mobile Marketing Stats To Help You Plan For 2016", November 2015
2 Xanthos, “Mobile Digital Marketing Statistics to Inform Your Strategy in 2016”, July 2016
4 Wave 3, Google/Ipsos, "Consumers in the Micro-Moment", August 2015

Our paid search campaigns attract the customers most likely to convert.

Isn't it time you joined the local revolution?

Successful, locally focused digital marketing depends on ensuring that every landing page, banner ad, search query, and tweet counts—because if you’re not reaching the right consumer at the right time, what’s the point? DAC aims to improve the reach, relevance, and reputation of your digital marketing efforts. And we’re not too bad at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

Look no further than DAC for an agency that combines search marketing experience and creativity to drive performance for your private education brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.