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Display Advertising for Private Education in the UK

Scoring top marks in display advertising is no small feat in a market as competitive as private education in the UK. You might even say optimising display ads is like a pop quiz—everything including your target audience, when and where they can be reached, and how you plan to analyse and measure the effectiveness of your campaign have to come together to earn you the perfect A+.

Luckily, our "Geeks with Personality" were paying attention in class, and display ad best practices just so happens to be their best subject. That’s how we’re able to build fully customisable display advertising campaigns that cater to your unique needs. Our multi-channel campaigns are targeted and granular in order to reach the consumers who are most likely to convert. After all, without that attention to detail, you’ll never earn those top marks.

Learning how to reach your target audience

In the UK, private education differs from city to city, taking into account a diverse array of languages, income levels, cultures and more. For display advertisers, this means speaking to your target audience in the right tone is essential right from the start. You have a small window of opportunity and you’re constantly vying for the spotlight with any number of competitors who will gladly snatch up any lead you fail to convert.

Identifying and getting to know your target audience is one of the most important steps in the early stages of developing a display advertising campaign. What kind of private education are they looking for? What kinds of visuals are most likely to catch their attention? Is price a big factor across all markets in your geographic reach? Thorough research is vital in competitive markets where purchase decisions are reliant on emotions and customer acquisition can be expensive. Your best game plan is to build accurate consumer personas and go from there.


Reiterate your message: The average click-through rate for retargeted ads is 10 times higher than the click-through rate for other display ads1


Automated your ads: Programmatically traded ads will account for 75% of all UK digital display ad spending by the end of 20172


Get smarter about display: The number of smartphone owners in the UK is expected to reach more than 55 million by 20213


Go native: 32% of consumers say they would share a native ad with friends and family, versus 19% for banner ads4

1 Digiday, "Why Retargeting is the Hottest Area of Ad Tech", April 2012
2 eMarketer, "Programmatic Will Account for Three-Quarters of UK Digital Market Next Year", September 2016
3 Statistica, “Number of smartphone users in the United Kingdom (UK) from 2014 to 2021 (in million users)”, 2014
4 Fipp, “The ad market in 2017”, January 2017

First-in-class display campaigns from those who know private education inside and out.

Isn't it time you joined the local revolution?

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that jumps at opportunities to learn something new every single day. 

For an agency with the creativity and expertise to make display best practices perform for your private education brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.