Learning how to reach your target audience
In the UK, private education differs from city to city, taking into account a diverse array of languages, income levels, cultures and more. For display advertisers, this means speaking to your target audience in the right tone is essential right from the start. You have a small window of opportunity and you’re constantly vying for the spotlight with any number of competitors who will gladly snatch up any lead you fail to convert.
Identifying and getting to know your target audience is one of the most important steps in the early stages of developing a display advertising campaign. What kind of private education are they looking for? What kinds of visuals are most likely to catch their attention? Is price a big factor across all markets in your geographic reach? Thorough research is vital in competitive markets where purchase decisions are reliant on emotions and customer acquisition can be expensive. Your best game plan is to build accurate consumer personas and go from there.