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Content Marketing for Private Education in the UK

In today’s multi-platform, multi-device world, grabbing someone’s attention in one thing, but actually holding onto it is another—especially in a market as crowded as private education. That’s why your content marketing needs to be not only targeted and personalised (just like tutoring programmes), but also consistently engaging. Luckily, DAC’s content marketing specialists have learned a thing or two about how to generate the leads, ROI, and measurable results sought by high-performing private education brands. We take a well-rounded approach, bringing together research on key demographics and consumer behaviour to create content that stands out from the crowd, reaching consumers from the national to the hyper-local level. In other words, if it’s an A-grade content strategy you want, look no further than DAC.

Your reputation can make or break you

In today’s uber-connected online world, your reputation can change quickly. Consumers take online reviews and word-of-mouth into account when choosing the right tutoring or career coach, so it’s important for private education providers to stay on top of what is being said about them on the internet. It’s not uncommon for a brand to encourage customers to provide honest reviews, because they are an effective (and free!) way to increase awareness and enrolment numbers.

But the conversation still needs to be monitored and steered in a positive direction—and when you keep a close eye on what people are saying about your company, you can gain valuable insights into what is working and what you might need to work on. With all that feedback on how consumers perceive your business, you’ll also be in a position to interact directly with your target audience, making sure their experience is as positive as possible.

Content is key in the ongoing mission to monitor and improve your reputation online. Starting with the right strategy, you can go on to define your vision, target your audience, conduct content audits, set goals and tailor all material to your brand’s personality. Find the right balance and the positive conversations about your company will be plentiful—and have a measurable effect.


Know your audience: 65% of UK marketers always or frequently focus on creating content for their audience versus their brand1


Visually appealing: Infographics are "liked" and shared on social media 3x more than other any other type of content2


Quality content is key: 74% of companies find that lead quality and quantity increases as they introduce a content marketing strategy3


Blog power: 53% of marketers say blog content creation is their top inbound marketing priority4

1 Content Marketing Institute, “Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends”, 2017
2 Mass Planner, "10 Types of Visual Content to Use in Your Content Marketing", November 2015
3 Curata, "Business Blogging Secrets Revealed", October 2014
4 HubSpot, "State of Inbound 2018", June 2018

Popularity contests and top test scores: we can make your brand the class president of content.

Be a part of the local revolution

Successful, locally focused digital marketing depends on ensuring that every landing page, banner ad, search query, and tweet counts—because if you’re not reaching the right consumer at the right time, what’s the point? DAC aims to improve the reach, relevance, and reputation of your digital marketing efforts. And we’re not too bad at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

For an agency with the creativity and experience to make content marketing best practices work for your private education brand, look no further than DAC.

Over the last 46 years, DAC has grown from a regional print directory advertiser to a full-service digital performance agency. We started out small, but our focus on local and commitment to staying on the cutting edge of digital marketing innovation has brought us to where we are today. With offices across Canada, the US, and Europe, our “Geeks with Personality” spend their days working to connect brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.