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Social for Financial Service Brands in Canada

Transforming social into a performance channel is sometimes easier said than done—especially in Canada's financial services vertical, which is as regulated as it is competitive. That's where DAC's "Geeks with Personality" step in to do what we do best: create scalable, multichannel social strategies that are underpinned by data and continually optimized to drive measurable performance and ROI. We also have deep experience with a diverse range of top-tier financial services clients.

When high interest is a good thing

Banking, finance, and insurance brands are still in the process of transitioning to the online space, but there is a sense of urgency. Customers are no longer happy to limit their transactions to business hours, trekking to a physical branch only to stand in line and wait to see a teller; instead, the modern consumer increasingly expects to be able to take care of their finances online—and on mobile—24 hours a day.

Despite the many complexities of online financial services—including stringent security protocols and password policies—social media has become an integral part of customer service for the industry's great and good. After all, social media isn't simply about outbound marketing: it's an arena where customers come to pose questions and air grievances. Brands that fail to respond are committing the digital equivalent of keeping customer phone calls on hold for endless hours. Clearly, marketing managers have to be prepared for any kind of social engagement by creating clear best practices and establishing accountability through, for example, the use of digital signatures at the end of social media posts.

Auto-response messaging may seem like a smart move, but should generally be avoided because of its impersonal nature. Direct messaging, meanwhile, is a potent tool, providing a connection that is both personal and private. Whatever your methods, timeliness is always the critical factor: your customers expect instant responses wherever your brand maintains a social presence. Could you keep up with the tidal wave of queries?


The new norm: More than half of all Canadians now use the internet as their main means of banking, up from only 8% in 20001


Ahead of the game: According to a Hootsuite survey, after reading Twitter 28% of investment pros have looked into an issue and 12% had made an investment decision2


Consistency is key: 66% of financial services marketers say that having a consistent message across channels is very important to them3


When opportunity knocks…: Financial services websites convert at 10% on average, which is significantly higher than any other industry!4

1 Abacus Data, "How Canadians Bank", 2014
2 Hootsuite, "The Financial Services Guide to Implementing a Social Media Strategy", April 2013
3 Econsultancy/Adobe, "2018 Digital Trends in Financial Services", January 2018
4 MarketingSherpa, "2012 Website Optimization Benchmark Report", October 2012

Money talks, and with the right social strategy, so will consumers—about your brand.

Be a part of the local revolution

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

Look no further than DAC for an agency that combines social experience and creativity to drive performance for your financial brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.