Using programmatic bidding to your advantage
In the hugely competitive Canadian financial services sector, it’s vital to stand out from your competition. Financial institutions are forever discovering new and creative ways to use display advertising to boost their client portfolios. One of the best ways to enhance your reach and build on your growth is to make use of programmatic display.
It isn’t difficult to understand why programmatic is an exciting, rapidly growing area in digital. Using algorithms and real-time ad bidding and placement, programmatic provides marketers with the opportunity to mass distribute ads while pinpointing the best CPM inventory in the market and gaining insights into how to optimize for future events. The best part is, it all goes down in milliseconds. Programmatic offers a powerful proposition for finance brands: target your audience, optimize your creative, and watch how a programmatic campaign will not only drive greater performance, but also provide you with intel on prospect behaviour—and your messaging—that you may not have picked up on otherwise.