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Digital Marketing for Your US Travel Brand

When it comes to digital marketing for US travel brands, the consumer journey is just as important as the destination. Aside from complimentary snacks and beverages, today’s multi-touch, multi-device consumers want a seamless, integrated experience that makes shopping and booking a breeze: otherwise, they might jump ship. For example, 83% of leisure travelers have encountered a travel site that was not mobile optimized or friendly, and only 23% of those travelers actually pushed through1. Fortunately the digital marketing experts at DAC are a worldly bunch, and we’ve got great tips and advice for navigating and conquering the digital ecosystem. From context-sensitive display programs and hyper-local SEM campaigns to hands-on local presence management, we drive greater performance for travel brands by delivering cohesive, optimized and on-brand solutions that reach the right consumer at the right time.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events2

More than 70% of connected customers indicated that they personally use three or more devices today (laptop, smartphone, tablet, etc.), using a variety of screen sizes and search methods at all stages of the consumer journey3

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Display & Awareness


50% of travel brands surveyed agreed that they have generated direct bookings from social media4
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Branded organic results have a stronger CTR in organic search results for position 1 for travel; positions 2-5 give an edge to non-branded keywords5

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57% of leisure travelers always start their travel booking and shopping process with search6
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88% of travelers consult reviews before making a booking and half say that reviews are the greatest influence on their booking choices7
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Local SEO


Content Marketing

65% of leisure travelers begin researching online before deciding where or how they want to travel8
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience9




Display & Awareness
1, 6, 8 Google and Ipsos MediaCT, "The 2014 Traveler’s Road to Decision", June 2014
2 Meaningful Brands, "Insights", 2017
3 Forrester Consulting (commissioned by Tapad), "The New Path-To Purchase The Connected Consumer’s Cross Device Journey", July 2014
4, 7 Digital Visitor and EyeForTravel, "10 Social Statistics from the Travel Industry", May 2012
5 Google Organic (SEO) Click Through Rate Study, 2014. See chart titled: "Clickthrough Rate (CTR) of US Organic Search Results for Branded vs. Nonbranded Keywords, by Position* and Industry, Q4 2014 (% of total impressions analyzed by AdLift)"
9 Gartner Customer Experience & Technologies Summit 2017

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