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Digital Marketing for Your US Retail Business

Retailers have always sought to maximize sales and customer satisfaction by using insights into consumer behavior (we're looking at you, supermarket owner who stocks freshly baked bread at the very back of the store.) The digital space is no different; in fact, shoppers increasingly expect their retail experience to be seamless, from laptop to mobile to bricks-and-mortar location, which means digital marketing is no longer an afterthought for modern retailers—it's an essential pillar of success. Find out how DAC's specialized digital services can help you connect with shoppers in the right place at the right time.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
78%

78% of US internet users said personally relevant content from brands increases their purchase intent2

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Research

Display & Awareness

Social

Over 60% of Americans report that a social media platform has influenced them to make a purchase decision3
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75% of people who find local information in search results helpful are more likely to visit stores4

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SEO

SEM

32% of consumers have visited stores or made purchases after seeing a location-based ad5
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80% of US smartphone retail searchers have used their phone to locate a store or check store hours while on the go6
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Pre-sale

Local SEO


61%
PURCHASE

Content Marketing

61% of US online consumers have made a purchase based on recommendations from a blog7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 OneSpot and Marketing Insider Group, "The Personalization Imperative for Content Marketing." Dec 2016
3 ViSenze "2017 Visual Commerce Report: Retail.", October 2017
4 Google/Ispos MediaCT/Sterling Brands, "Digital Impact on In-Store Shopping: Research Debunks Common Myths", Oct 2014
5 Google/Ispos MediaCT/Purchased, "Understanding Consumers' Local Search Behavior", May 2014
6 RetailMeNot, "The State of Mobile Apps for Retailers" conducted by Forrester Research, August 2015
7 Content Marketing Institute, "9 Stats That Will Make You Want to Invest in Content Marketing", Oct 2017
8 Gartner Customer Experience & Technologies Summit 2017

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.