Explore our research on the

industry in

Digital Marketing for Your US QSR Brand

Quick service restaurants in the US know what it's like to operate in a market where wait times are low, enjoyment levels are high, and competition is fierce. The same factors are at play in the digital space: QSR brands have their work cut out to present their story, maximize their visibility and—above all—drive traffic to their bricks-and-mortar locations. Fortunately, DAC's fast food expertise isn't limited to our savant-like knowledge of local burger joints: we also understand how to cook up lean, measurable, conversion-optimized campaigns for QSR brands, empowering them to connect with the right audience at the right time.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%%

More than 70% of connected customers indicated that they personally use three or more devices, using a variety of screen sizes and search methods at all stages of the consumer journey2

More about Display >
Research

Display & Awareness

Social

45% of frequent QSR customers report that they would be receptive to notification of specials or events through social media3
More about Social >

75% of consumers surveyed often choose a restaurant to dine at based on search results4

More about SEO >

SEO

SEM

In a recent xAd study, location-targeted mobile ads delivered an average 17% visitation lift for restaurants5
More about SEM >

88% of smartphone/tablet owners have used their devices to look up restaurant locations, directions, or hours of operation6
More about Local SEO >

Pre-sale

Local SEO


60%
PURCHASE

Content Marketing

60% of US internet users look at online reviews from other diners while researching dining options7
More about Content Marketing >

By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To Purchase The Connected Consumer’s Cross Device Journey", July 2014
3 National Restaurant Association, "National Household Survey", 2013
4 Chadwick Martin Bailey in conjunction with SinglePlatform from Constant Contact, 2013
5 xAd, "Campaign Design for Driving In-Store Visits", 2015
6 National Restaurant Association, October 2014
7 OpenTable, "Technology and Dining Out", 2015
8 Gartner Customer Experience & Technologies Summit 2017

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.