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Digital Marketing for Your US Private Education Business

In today’s multi-touch, multi-device world, the consumer journey is no longer linear. Instead, it’s more like a squiggly doodle: one that is fluid, weaves through different touch points, and is unique to the individual who drew it. For US private education and tutoring businesses, this means your digital marketing campaigns should be as smooth and seamless as a fine ballpoint pen. From display to social media and from desktop to mobile, your campaigns should be cohesive throughout the digital ecosystem. Fortunately, the digital marketing professionals at DAC are expert doodler. We craft highly targeted, context-sensitive campaigns that are scalable right down to the hyper-local level—all while remaining on-brand and adhering to best practices—driving greater performance by reaching the right consumer at the right time.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%

More than 70% of connected customers indicated that they personally use three or more devices today (laptop, smartphone, tablet, etc.), using a variety of screen sizes and search methods at all stages of the consumer journey2

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Research

Display & Awareness

Social

97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use3
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83% of query paths begin with a non-branded term4

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SEO

SEM

1 in 10 prospective students now search exclusively online for classes and programs5
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9 in 10 education researchers don't know which school they want to attend at the onset of the journey6
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Pre-sale

Local SEO


66%
PURCHASE

Content Marketing

66% of education researchers who use video do so to understand specific features of a school7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To-Purchase The Connected Consumer's Cross-Device Journey", July 2014
3 Social Media Examiner, "2014 Social Media Marketing Industry Report", 2014
4, 6, 7 Google, "Education Trends through the Eyes of Your Customer: Tracing the Learner's Digital Journey", April 2012
5 Jennifer Howard, "The Search for Knowledge: How Students Use Digital to Choose Schools", July 2013
8 Gartner Customer Experience & Technologies Summit 2017

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