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Digital Marketing for Your US Higher Education Brand

For higher education institutions, making an impression when it counts is essential for attracting the best and brightest students. But competition is fierce and prospective students don’t want to feel like another anonymous face in the crowd. They want personalized attention—and it all starts with marketing and outreach. DAC understands the importance of targeted marketing, and our specialized digital approach will help you attract the right students no matter what stage of the “I should really go back to school” process they happen to be in. Since students these days are more digitally savvy than ever before, they expect their school to be able to keep up with them. That means sending one-size-fits-all content out into the void probably isn’t going to cut it. Luckily, we’re here to help. Contact us to find out more about how we can help your school stand out from the rest.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
8/10

8 out of 10 students visit college websites on mobile2

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Research

Display & Awareness

Social

1 in 3 students have used social media to research colleges/universities3
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Search engines are one of the most effective sources for program awareness, with 65% of potential students rating search engine results as a 4 or 5 on a 5-point effectiveness scale4

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SEO

SEM

More than 60% of online students begin by selecting the program they are interested in studying, followed by choosing which institution they want to attend5
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1/4
PURCHASE

Content Marketing

Only 1 in 4 students find content on college social media accounts relevant6
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The average university homepage takes over 10 seconds to load on a mobile device, yet 53% of mobile visitors leave a page that takes longer than 3 seconds to load7

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2, 3, 6 Chegg, “The Maturation of Mobile and Social: The 2017 Social Admissions Report”, 2017
4, 5 The Learning House, Inc. and Aslanaian Market Research, "Online College Students: Comprehensive Data on Demands and Preferences Report", 2015
7 Hop Online, “12 Mobile Statistics Every Higher Education Marketer Should Know”, May 2017

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.