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SEO for Financial Services Brands in the US

Consumers are searching for your US financial services brand, but are you giving them what they’re looking for? Whether they want to learn more about the products and services that are available in their area or they just need to find their nearest location, creating tailored, localized, search-friendly content is key to connecting with the right consumer at the right time. Fortunately the SEO experts at DAC are savvy investors when it comes to creating, executing, and continually optimizing highly scalable, context sensitive, and mobile-optimized campaigns that cater to the multi-touch, multi-device consumer. We drive greater performance in search from the brand right down to the hyper-local level, helping ensure your business appears—and appears relevant—to consumers at all stages of their journey to purchase. The payoff? Greater leads, better conversion rates, and more bang for your buck.

Building equity with SEO

Large financial service companies often have one website, hundreds of locations, and a disconnect between the two. On top of that, agent networks sometimes develop their own sites. The result? Information becomes decentralized and difficult to find.

A common sales proposition in the industry is "personal service", but how personal can you be if you're not targeting consumers at a local level? Local and hyper-level digital marketing campaigns are key to reaching the right consumer at the right moment. By offering a highly relevant and personalized experience, they’re critical to building consumer trust.

Debt, for example, is a very personal issue; people often feel too ashamed to talk about it. However, when consumers acknowledge the problem and begin to seek help, they'll often search locally—they want to go into a branch and talk to someone human. That’s where localized, search-friendly content comes into play.

In today’s multi-touch, multi-device digital environment, consumers want content that speaks to them—wherever they’re located and however they’re looking for it. And when they search for and land upon a page that has relevant content, local contact information and a clear CTA it makes the business of conversion a whole lot smoother.

36%

The starting point: 36% of consumers doing a local search begin on a general search engine1

#1

The branded search: Branded organic results have a stronger CTR in organic search results for position 1 and 2 for financial services. Positions 3-4 give an edge to non-branded keywords2

40.9%

Discerning audiences: For mobile devices, 40.9% of Google searches result in an organic click, 2% in a paid click, and 57.1% in no click at all3

50%

Clicks to bricks: 50% of consumers who conducted a local search on their smartphone visited a store within a day4

1 IDC Research and YP Marketing Solutions, Local Search: Unleashing Opportunities for National Advertisers, December 2015
2 Google Organic (SEO) Click Through Rate Study, 2014. See chart titled: Clickthrough Rate (CTR) of US Organic Search Results for Branded vs. Nonbranded Keywords, by Position* and Industry, Q4 2014 (% of total impressions analyzed by AdLift)
3 Jumpshot/Moz, "The State of Searcher Behavior Revealed Through 23 Remarkable Statistics", March 2017
4 Google, Ipsos MediaCT and Purchased, Understanding Consumers’ Local Search Behavior, May 2014

SEO that pays for itself? Our talented "Geeks with Personality" can make it so.

Be a part of the local revolution

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that jumps at opportunities to learn something new every single day. 

For an agency with the creativity and expertise to make SEO best practices perform for your financial brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

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Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.