In today’s multi-touch, multi-device world, one of the most important investments US financial services brands can make is in local presence management, or LPM. Ensuring all of your brand’s local listings are visible, accurate, and up-to-date is key to reaching the right customer at the right time—and ignoring your reputation at the local level is risky business. Think about it: if potential consumers are searching for one of your local branches and an inaccurate phone number leads them to a pizza joint, they’d probably be pretty frustrated. But staying on top of every listing across all major directories, search engines, and social platforms can be a challenge.
That’s where the LPM experts at DAC step in. We get hands-on with your local data, proactively monitoring, cleansing, unifying, and updating listings across the digital ecosystem to ensure optimal brand visibility, accuracy, and reputation at the local level. It’s all backed by our proprietary TransparenSEE™ dashboard, which collects all of your listings and reviews in one convenient and highly customizable place, empowering you to efficiently and effectively manage your reputation and visibility at the local level.
The branded search: 55% of financial business searchers are searching for branded businesses1
Visibility is vital: Branded organic results have a stronger CTR in organic search results for position 1 and 2 for financial services. Positions 3-4 give an edge to non-branded keywords2
Mobile matters: 51% of mobile searchers are looking for information on a specific business, product, or service3
Accuracy is key: Approximately 6 out of 10 mobile searchers are likely to use click to call to make changes to their bank accounts4
Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.
More than 5 billion people use mobile phones1
79% of shoppers research products before making in-store purchases2
For an agency with the creativity and experience to make LPM best practices work for your financial brand, look no further than DAC.
Over the last 46 years, DAC has grown from a regional print directory advertiser to a full-service digital performance agency. We started out small, but our focus on local and commitment to staying on the cutting edge of digital marketing innovation has brought us to where we are today. With offices across Canada, the US, and Europe, our “Geeks with Personality” spend their days working to connect brands with consumers.
We can help your business grow and thrive in digital—and it all starts with a friendly chat.