The trade desk: A lowdown on programmatic bidding
In the highly competitive arena that is the US financial services market, it's crucial to gain an edge on your competitors. After all, financial institutions are finding new and creative ways to use display advertising to enhance their client portfolios on a daily basis. The best way to get in on this action—maximizing your reach and building on your growth—is to utilize programmatic display.
It's not hard to see why programmatic is one of the fastest growing and most exciting areas in all of digital. Using algorithms and real-time ad bidding and placement, it allows marketers to mass distribute ads while identifying the best CPM inventory in the market and learning how to optimize for future events. It all takes place in milliseconds. For finance brands, programmatic provides a powerful proposition: define your audience, refine your creative, and see how a programmatic campaign will not only drive performance, but also teach you things about prospect behavior—and your messaging—that you never knew before.