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Display Media for Financial Services Brands in the US

If money talks and a picture tells a thousand words, display advertising is a potential goldmine for finance brands in the US—but only if it's done right. That means tailoring each element of each campaign to your target audience and transforming display from an awareness-type play into a lean, lead-generating channel. That's where DAC steps in. Our display specialists build display campaigns that are highly customizable—from national to local and from premium buys to programmatic and real-time bidding—and target key demographics by behaviors, geography, proximity, and even CRM data. We also have extensive experience working with financial services brands, so we know what it takes to make display work and drive measurable performance in a highly competitive, highly regulated vertical.

The trade desk: A lowdown on programmatic bidding

In the highly competitive arena that is the US financial services market, it's crucial to gain an edge on your competitors. After all, financial institutions are finding new and creative ways to use display advertising to enhance their client portfolios on a daily basis. The best way to get in on this action—maximizing your reach and building on your growth—is to utilize programmatic display.

It's not hard to see why programmatic is one of the fastest growing and most exciting areas in all of digital. Using algorithms and real-time ad bidding and placement, it allows marketers to mass distribute ads while identifying the best CPM inventory in the market and learning how to optimize for future events. It all takes place in milliseconds. For finance brands, programmatic provides a powerful proposition: define your audience, refine your creative, and see how a programmatic campaign will not only drive performance, but also teach you things about prospect behavior—and your messaging—that you never knew before.

10%

Opportunities abound: Financial services websites convert at 10% on average, far higher than any other industry1

82%

The future is now: Programmatic digital media spending will reach $53 billion by 2018, making up 82% of overall display advertising spend2

30%

Location, location, location: 30% of mobile searches are related to a location3

70%

Persistence leads to performance: Users who are retargeted to are 70% more likely to convert4

1 MarketingSherpa, "2012 Website Optimization Benchmark Report", October 2012
2 Magna Global, "Magna Global's New Programmatic Forecasts", September 2014
3 Google, "How Mobile Search Connects Consumers to Stores", May 2016
4 Wishpond, "[Infographic] 7 Incredible Retargeting Ad Stats", September 2014

Our display experts know how to make every dollar count. Scratch that—every cent.

Be a part of the local revolution

Locally focused digital marketing relies on maximizing every single tweet, banner ad, search query, and landing page—after all, if you aren’t connecting with the right consumer at the right time, it’s all for nothing. DAC’s goal is to increase the reach, relevance, and reputation of all your digital marketing initiatives. And we’d like to think we’re pretty good at it too.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

Look no further than DAC for an agency that combines display experience and creativity to drive performance for your financial brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

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