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Content Marketing for Financial Services Brands in the US

Content marketing may be the future (and, indeed, the present), but certain verticals come complete with complexities, complications, and other nuances to consider. Financial services is one such market; it’s a highly competitive, highly regulated industry where content has to satisfy countless criteria—qualitative, strategic, and legal—in order to succeed. The content specialists at DAC have invaluable first-hand experience with financial services and insurance clients, so we don't only know our escrows from our fiduciaries; we also understand what makes the difference between share-worthy, performance-driving content and head-scratching, jargon-filled think pieces. Underpin it with data-first strategic frameworks and what do you get? Content campaigns that empower financial services brands to win hearts, minds, and wallets in a uniquely competitive space.

One size does not fit all

In a market where brand awareness and customer loyalty are of utmost importance, content marketing is key to keep individuals interested in your services. Financial services providers face a very real and pressing need to create customized content that relates directly to specific audiences and services to differentiate the brand in a crowded space.

In many instances, financial services topics may well appear dry and serious at first, but marketers are increasingly adopting a lighter tone in order to appeal to a broader range of readers. In other words, financial services content has to be not only informative (and accurate!) but also easily consumed, memorable, and interesting enough to share.

Define your mission, and make sure that mission is at the heart of every content initiative. And don't "set and forget": revisit your strategy often, updating it to reflect the ever-evolving nature of the market, your business, and your customers.

57%

A nudge in the right direction: Buyers go through about 57% of the purchasing process before ever talking to sales1

7%

Priceless opportunity: Just 7% of financial services professionals think creating compelling content is a top priority, compared to a 15% average for other industries2

54%

Teamwork pays off: 54% of financial services professionals use tools to foster collaboration between creative, content marketers, and developers3

13x

Backed by math: Marketers who prioritize blogging are 13x more likely to enjoy positive ROI4

1 Google/Consumer Executive Board, "The Digital Evolution in B2B Marketing", September 2012
2, 3 Econsultancy/Adobe, "2018 Digital Trends in Financial Services", January 2018
4 HubSpot, "State of Inbound 2014-2015", January 2015

Our content marketing strategies won't break the bank. But they might break the internet.

Isn't it time you joined the local revolution?

Successful, locally focused digital marketing depends on ensuring that every landing page, banner ad, search query, and tweet counts—because if you’re not reaching the right consumer at the right time, what’s the point? DAC aims to improve the reach, relevance, and reputation of your digital marketing efforts. And we’re not too bad at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that jumps at opportunities to learn something new every single day. 

For an agency with the creativity and expertise to make content marketing best practices perform for your financial brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.