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Digital Marketing for Your US Financial Services Brand

Money makes the world go 'round—but most people could do with a bit of expert advice when it comes to maximizing their biweekly pay checks. That’s where you come in. Whether your financial brand is all about debt consolidation, taking the stress out of tax season, or the ins and outs of wealth management, you still need to prove to your potential customers that you can be trusted to further their finances. That’s where we come in: DAC’s data-savvy "Geeks with Personality" know how to drive performance for your brand—from social strategies to display media tactics and large-scale SEO plays—in order to position you for greater visibility, robust ROI, and measurable, long-term success in digital.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%

More than 70% of connected customers indicated that they personally use thee or more devices today (laptop, smartphone, tablet, etc.), using a variety of screen sizes and search methods at all stages of the consumer journey2

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Research

Display & Awareness

Social

24% of banking consumers conduct banking research via social media, and 14% do this at least once a month3
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Branded organic results have a stronger CTR in organic search results for position 1 and 2 for financial services. Positions 3-4 give an edge to non-branded keywords4

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SEO

SEM

Finance searches and financial transactions are happening more on mobile. Conversion rates are 58% higher on mobile than on desktop5
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Approximately 6 out of 10 mobile searchers are likely to use click to call to make changes to their bank accounts6
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Pre-sale

Local SEO


PURCHASE

Content Marketing

From saving in January to spending in December, consumers have money on their minds year-round. Mortgages, saving, retiring, and taxes dominate the first quarter of the year7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To Purchase The Connected Consumer’s Cross Device Journey", July 2014
3 Accenture, "Banking Customer 2010", June, 2015
4 Google Organic (SE) Click Through Rate Study, 2014. See chart titled: "Clickthrough Rate (CTR) of US Organic Search Results for Branded vs. Nonbranded Keywords, by Position* and Industry, Q4 2014 (% of totally impressions analyzed by AdLift)"
5 Google Analytics Finance category data, May 2014-January 2015, United States
6 Blue Fountain Media, "Digital Marketing for Finance: What Businesses Need to Know to Excel Online", March 2014
7 Think With Google: Money Matters Infographic, 2015
8 Gartner Customer Experience & Technologies Summit 2017

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