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SEO for Travel Brands in the UK

The travel purchase cycle should be a seamless experience from start to finish, and that all begins with integrated digital marketing. For UK travel brands, having a cohesive SEO strategy is critical to connecting with the right consumers at the right moment. Whether they’re browsing destinations, considering hotels, or are ready to book a last-minute getaway, it’s vital to have customised, targeted content that addresses your audience at every stage of their purchase journey. We plan, execute, and proactively monitor SEO campaigns that are not only long-tail, localised, and mobile-optimised, but also devised to reach multi-touch, multi-device consumers wherever they are.

Soaring above the competition with SEO

Getting to know consumers at each stage of their travel search journey—and crafting custom destination and aspirational content that reaches them at precisely the right moment—is vital to developing and implementing a successful SEO strategy. This is because consumers deliberating trips and holidays do plenty of research, but in different ways. For example, users looking for flights tend to prioritise price, with other factors such as airline and route taken into consideration. In short, they want to travel from A to B knowing they’re getting a reasonable price and their needs are taken care of. It’s straightforward, and booking happens fast.

Holidays, on the other hand, are different. Consumers often conduct more extensive research—and many start without a particular destination in mind. Browsing accommodations alone involves researching a number of hotels and resorts, viewing photos, reading reviews, finding out which amenities are included, and discovering which eateries and activities are nearby. It’s a lengthier process, and booking tends to occur gradually.

From the initial awareness stages to arriving at the final destination, connecting with users at each stage of their consumer journey can boost engagement and conversion rates, which can result in improved SEO performance. But how is it all done? In essence, we use information that already exists—like content that sits behind feeds and databases—and we leverage it for search engine visibility. We then customise, target, and scale out this content, making it accessible to the user each step of the way, at any time, and on any device.


Start with search: 61% of travellers use search engines for inspiration on their personal or leisure trips1


Content to go: 70% of travellers are engaging with content via their mobile device every month2


One-stop-shop: 80% of consumers who booked travel on their smartphone and 90% of consumers who booked travel on their tablet and would do so again in the future3


Pocket guides: 50% of leisure travellers use their smartphone to research travel while they’re traveling4

1 Google and Ipsos MediaCT, The 2014 Traveler’s Road to Decision, June 2014
2 Expedia Media Solutions and comScore, Travel Decisions in a Multiscreen World, 2014
3 Expedia Media Solutions and comScore, Travel Decisions in a Multiscreen World, 2014
4 Google and Ipsos MediaCT, The 2014 Traveler’s Road to Decision, June 2014

Have SEO, will travel: we're here to help your brand go farther in organic search.

Be a part of the local revolution

Locally focused digital marketing relies on maximising every single tweet, banner ad, search query, and landing page—after all, if you aren’t connecting with the right consumer at the right time, it’s all for nothing. DAC’s goal is to increase the reach, relevance, and reputation of all your digital marketing initiatives. And we’d like to think we’re pretty good at it too.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

For an agency with the creativity and expertise to make SEO best practices perform for your travel brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.