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Local Presence Management for Travel Brands in the UK

For UK travel brands with local footprints, ensuring your local data is visible, accurate, and consistent throughout the digital ecosystem is vital to connecting with the right customer at the right time. However, much like keeping a lid on your budget during a two-month trek across Europe, it's no small feat to stay on top of each and every listing across all major social platforms, directories, and search engines. Fortunately, DAC’s local presence management (LPM) experts are here to help. We proactively monitor, cleanse, unify, and update your local data in order to optimize the visibility, accuracy, and reputation of your brand at the local level. It all comes to life through TransparenSEE™, our centralized dashboard that provides real-time reporting and important insights into the state of your listings and reviews in one simple, convenient, and easily customisable spot.

Something to write home about: LPM for travel and hospitality brands

As both “near me” and destination searches continue to grow, it’s becoming increasingly critical to ensure your local listings are accurate and up-to-date in order to provide the best opportunity to rank highly in search results. Creating local content pages that are tailored to the specific destination, activity, or type of accommodation the consumer is searching for offers helpful, pertinent pages that can rank highly in local search results. Add to the mix strong SEO schema and accurate local data and you have a recipe for creating citations in the local search ecosystem that rank in every search engine and offer a trusted local experience for the consumer.


Talk of the town: 88% of travellers check reviews before making a booking1


Keep your rep in check: 93% of hoteliers say that online traveller reviews are important for the future of their business2


Hear ye, hear ye: Millennials are more likely than other demographic to post negative reviews on their hotel, restaurant, flight, public transportation and rental car experience online3


Appearing relevant: 58% of travel searches on Google are for specific brands or companies4

1 Digital Visitor and EyeForTravel, 10 Social Statistics from the Travel Industry, May 2012
2 TripAdvisor, 6 Key Travel Trends for 2016, December 2015
3 Expedia, “The Future of Travel” study, 2013
4 Think With Google, Travel Content Takes Off on YouTube, August 2014

The fundamentals of LPM:

  1. Be visible: Appearing on all key channels is a vital first step to connecting with the right consumer at exactly the right moment. We frequently monitor, cleanse and optimize your date to ensure you're appearing at the local level.
  2. Stay accurate: Of course, it's not enough to merely appear — you must appear relevant. If your local data is inaccurate, inconsistent or out-of-date, you could be losing potential leads and hurting your brand's reputation. This is where our hands-on approach to LPM makes a real difference: we continually verify and update your data, while also using our Pin It mapping and data syndication services to ensure extra precision and consistency.
  3. Manage your reputation: It's no surprise that travellers love to read reviews. The reputation of your business and all of its individual locations is important, but managing each one can be a challenge. Through the TransparenSEE™ dashboard, you can view and respond to all customer reviews in one spot, making is simple to gain valuable insights into what customers are saying about your brand and to respond appropriately

Optimise the journey that matters most: the customer's journey to your door.

It's time to join the local revolution

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that loves learning something new every single day. 

Look no further than DAC for an agency that combines LPM experience and creativity to drive performance for your travel brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

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