For UK travel brands with local footprints, ensuring your local data is visible, accurate, and consistent throughout the digital ecosystem is vital to connecting with the right customer at the right time. However, much like keeping a lid on your budget during a two-month trek across Europe, it's no small feat to stay on top of each and every listing across all major social platforms, directories, and search engines. Fortunately, DAC’s local presence management (LPM) experts are here to help. We proactively monitor, cleanse, unify, and update your local data in order to optimize the visibility, accuracy, and reputation of your brand at the local level. It all comes to life through TransparenSEE™, our centralized dashboard that provides real-time reporting and important insights into the state of your listings and reviews in one simple, convenient, and easily customisable spot.
Talk of the town: 88% of travellers check reviews before making a booking1
Keep your rep in check: 93% of hoteliers say that online traveller reviews are important for the future of their business2
Hear ye, hear ye: Millennials are more likely than other demographic to post negative reviews on their hotel, restaurant, flight, public transportation and rental car experience online3
Appearing relevant: 58% of travel searches on Google are for specific brands or companies4
Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.
More than 5 billion people use mobile phones1
79% of shoppers research products before making in-store purchases2
Look no further than DAC for an agency that combines LPM experience and creativity to drive performance for your travel brand.
Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.
We can help your business grow and thrive in digital—and it all starts with a friendly chat.