Appealing to globetrotters
Travel is a passion—and when people are passionate about something, they're happy to dedicate countless hours to getting it right. In other words, travel research is a big deal. Prospective travellers spend considerable time online throughout their purchase process, giving UK travel brands several opportunities to boost awareness to the most receptive audience. Before that can happen, they have to build a keen understanding of the things that drive their prospects' interests most effectively.
That's why display advertising and creative messaging are such influential tools in the travel market. From dynamic animations to perfectly framed static shots, the goal is to make a broad (and instant) emotional appeal to your target audience. After all, it's hard to resist a second look at your dream destination—especially when it's being displayed for you as the result of some very clever retargeting tactics.