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Display Media for UK Travel Brands

With all those sunset vistas and cityscape panoramas, it's easy to see why travel brands and display advertising are a match made in heaven. But that also means display is a fiercely competitive space for British travel brands and tour operators. Fortunately, our travel-savvy "Geeks with Personality" know how to build highly targeted, highly customisable display campaigns that cater to the contemporary traveller in a multi-touch, multi-device customer journey. For instance, we understand that approximately 34 online searches are conducted to research a trip1 prior to booking, so we use multiple demographics, behaviours, geos, and even CRM data to more accurately target—and retarget—the right people at the most opportune time.

Appealing to globetrotters

Travel is a passion—and when people are passionate about something, they're happy to dedicate countless hours to getting it right. In other words, travel research is a big deal. Prospective travellers spend considerable time online throughout their purchase process, giving UK travel brands several opportunities to boost awareness to the most receptive audience. Before that can happen, they have to build a keen understanding of the things that drive their prospects' interests most effectively.

That's why display advertising and creative messaging are such influential tools in the travel market. From dynamic animations to perfectly framed static shots, the goal is to make a broad (and instant) emotional appeal to your target audience. After all, it's hard to resist a second look at your dream destination—especially when it's being displayed for you as the result of some very clever retargeting tactics.


Mobile millennials: 50% of millennial travellers surveyed discovered a new travel company while researching on mobile2


Small-screen surfers: Mobile has made up more than half of digital ad spending from 2015 onwards3


Get your palette right: It's estimated that the right choice of colours can increase reader attention spans and recall by 82%4


Timely reminders: Users who are retargeted to are 70% more likely to convert5

1 PhocusWright, "The U.S. Hotel Advertising Marketplace Industry Sizing and Trends 2015", June 2014
2 Google/Ipsos Connect, "Travel Playbook Omnibus", April 2016
3 eMarketer, "Mobile to Account for More than Half of Digital Ad Spending in 2015", September 2015
4 Xerox, "20 Ways to Share the Color Knowledge", 2014
5 Wishpond, "[Infographic] 7 Incredible Retargeting Ad Stats", September 2014

Our display campaigns are direct and targeted, unlike cheap flights with 22-hour layovers.

Isn't it time you joined the local revolution?

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that jumps at opportunities to learn something new every single day. 

For an agency with the creativity and expertise to make display best practices perform for your travel brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.