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Content Marketing for Travel Brands in the UK

From blogs and videos to infographics and “how-to” guides, there are countless ways for brands to tell their story, set themselves apart, and compel consumers to action. And good content travels well. In fact, relevant, value-added content can make all the difference, especially in the travel industry, where competition is hotter than a Finnish sauna. Fortunately, our content creation experience goes much deeper than how to take the perfect holiday selfie: it involves developing content marketing strategies that deliver valuable information, drive greater performance, and allow your travel brand to connect with consumers and prospects in a more meaningful and impactful way.

Catering content to the multi-touch, multi-device consumer

There’s no question that planning a holiday is a multi-step process. It all begins with a simple daydream, which can quickly escalate to researching destinations, flights, accommodations, activities, and transportation. And that’s not to mention booking, packing, and making it to the airport before sunrise.

Since travellers are making countless decisions throughout the entire holiday-planning process, many tend to take their time when deliberating which brand they should book with. This gives travel brands a great opportunity to insert themselves into every stage of the consumer journey and create innovative content that informs, inspires, and motivates consumers to choose their products and services.

With consumers increasingly reaching for their mobile and handheld devices to research and shape their holiday plans, it’s vital to ensure your website and other platforms are mobile-optimized. After all, a poor mobile experience can deter users and potentially bounce traffic to rival sites. With content that’s informative, compelling, and accessible 24/7, you can connect with the right consumers at the right time—whether they’re researching possible destinations or are ready to book a round-trip flight.


Content lives here: 90% of B2C businesses report that social media is the most popular content marketing channel1


Spreading the word: 139 reviews are written every minute on TripAdvisor2


Blog about it: Brands that prioritize blogging are 13x more likely to achieve a positive ROI on their efforts3


Get on board: UK marketers use an average of six social media platforms4

1 Content Marketing Institute/MarketingProfs, "B2C Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America", October 2015
2 EyeforTravel, "15 Stand Out Marketing Stats from the World of Online Travel", June 2015
3 HubSpot, "State of Inbound 2014-2015", September 2014
4 Content Marketing Instutite/Lionbridge, “Content Marketing in the UK 2016: Benchmarks, Budgets, and Trends”, December 2015

We can help you capitalise on #FOMO with wanderlust-inspiring content that won't stop.

It's time to join the local revolution

Successful, locally focused digital marketing depends on ensuring that every landing page, banner ad, search query, and tweet counts—because if you’re not reaching the right consumer at the right time, what’s the point? DAC aims to improve the reach, relevance, and reputation of your digital marketing efforts. And we’re not too bad at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that jumps at opportunities to learn something new every single day. 

For an agency with the creativity and experience to make content marketing best practices work for your travel brand, look no further than DAC.

Over the last 46 years, DAC has grown from a regional print directory advertiser to a full-service digital performance agency. We started out small, but our focus on local and commitment to staying on the cutting edge of digital marketing innovation has brought us to where we are today. With offices across Canada, the US, and Europe, our “Geeks with Personality” spend their days working to connect brands with consumers.

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.