Catering content to the multi-touch, multi-device consumer
There’s no question that planning a holiday is a multi-step process. It all begins with a simple daydream, which can quickly escalate to researching destinations, flights, accommodations, activities, and transportation. And that’s not to mention booking, packing, and making it to the airport before sunrise.
Since travellers are making countless decisions throughout the entire holiday-planning process, many tend to take their time when deliberating which brand they should book with. This gives travel brands a great opportunity to insert themselves into every stage of the consumer journey and create innovative content that informs, inspires, and motivates consumers to choose their products and services.
With consumers increasingly reaching for their mobile and handheld devices to research and shape their holiday plans, it’s vital to ensure your website and other platforms are mobile-optimized. After all, a poor mobile experience can deter users and potentially bounce traffic to rival sites. With content that’s informative, compelling, and accessible 24/7, you can connect with the right consumers at the right time—whether they’re researching possible destinations or are ready to book a round-trip flight.