Stock up on SEO opportunities that will boost your brand’s visibility
Consumers may be searching for your brand, but are you giving them what they’re looking for? Delivering the right message to the right audience at the right time—especially in today’s multi-touch, multi-device world—is essential. In fact, three out of four customers who find online information useful are more likely to visit stores, and 22% of consumers end up spending more at the stores if digital channels are involved in the process.1
Luckily, there’s no shortage of information available for retailers to use for attracting leads and boosting sales. The best part? All that information already exists, hidden behind online filters and buried in inventory databases. At DAC, we know exactly how to leverage this data to create hyper-local SEO programs that pull and organise your retail data, including location and product information. With that data, we can build highly relevant landing pages that will attract customers, both existing and new.
Proactive local listings management is just as important, as it has a significant impact on SEO and makes it easier for consumers to move seamlessly between online and bricks-and-mortar. Many retailers struggle to maximise the benefits of local SEO—even big brands with vast geographical footprints often make the mistake of separating their online and in-store digital marketing efforts, resulting in less-than-ideal performance. That’s where our digital marketing specialists can help—they have the expertise required to build integrated, locally-focused and performance-driven SEO campaigns for our retail clients in Canada and beyond.