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SEO for Retail in the UK

For national UK retailers that want to increase reach and drive performance, connecting with the right consumer at the right time is a top priority. The key to making those connections lies in your ability to create a seamless, integrated online and offline experience for your customers from the brand all the way down to the hyper-local level. Luckily, DAC happens to know a thing or two about search engines and keywords and we’re willing to share our knowledge with you. We might even give you a few pointers for improving your ping pong game—no promises though.

Stock up on SEO opportunities that will boost your brand’s visibility

Consumers may be searching for your brand, but are you giving them what they’re looking for? Delivering the right message to the right audience at the right time—especially in today’s multi-touch, multi-device world—is essential. In fact, three out of four customers who find online information useful are more likely to visit stores, and 22% of consumers end up spending more at the stores if digital channels are involved in the process.1

Luckily, there’s no shortage of information available for retailers to use for attracting leads and boosting sales. The best part? All that information already exists, hidden behind online filters and buried in inventory databases. At DAC, we know exactly how to leverage this data to create hyper-local SEO programs that pull and organise your retail data, including location and product information. With that data, we can build highly relevant landing pages that will attract customers, both existing and new.

Proactive local listings management is just as important, as it has a significant impact on SEO and makes it easier for consumers to move seamlessly between online and bricks-and-mortar. Many retailers struggle to maximise the benefits of local SEO—even big brands with vast geographical footprints often make the mistake of separating their online and in-store digital marketing efforts, resulting in less-than-ideal performance. That’s where our digital marketing specialists can help—they have the expertise required to build integrated, locally-focused and performance-driven SEO campaigns for our retail clients in Canada and beyond.

50%

Search is #1: 50% of consumers use search engines first when searching in the retail category2

50%

Online to store, real quick: 50% of consumers who conducted a local search on their mobile device visited a store within 24 hours3

12x

Put more in, get more out: Businesses with over 40 local landing pages generate 12 times more leads than those with five landing pages or fewer4

73bn

One-click calling: By the end of 2018, 73 billion calls are expected to be generated from mobile search alone5

1 Whisbi, "Retail vs E-commerce trends: a match made in heaven", December 2014
2 DAC/Kantar, November 2013
3,4 Google, "Understanding Consumers' Local Search Behavior", May 2014
5 Acquisio, "The Future of Digital Marketing: 15 Expert Predictions for 2015", November 2014

The SEO principles that direct us:

  • Appear
  • Appear relevant
  • Be relevant
  • …That's it. Seriously.

Retailers face stiff competition in SEO. Are you up to the challenge? We are.

It's time to join the local revolution

Locally focused digital marketing relies on maximising every single tweet, banner ad, search query, and landing page—after all, if you aren’t connecting with the right consumer at the right time, it’s all for nothing. DAC’s goal is to increase the reach, relevance, and reputation of all your digital marketing initiatives. And we’d like to think we’re pretty good at it too.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that loves learning something new every single day. 

Look no further than DAC for an agency that combines SEO experience and creativity to drive performance for your retail brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.