Five steps for optimising your Google My Business pageGoogle’s local ranking factors are many and varied, but by focusing on these five main areas, you can give your local business listings the best possible chance to succeed.
- Business name, address, phone number (NAP) – It may seem obvious, but a lot of businesses actually have a number of variations of their name floating around the search ecosystem. Making sure your business name, address and phone number is accurate and consistent on Google and other directories is an important first step towards attracting and retaining leads.
- Hours of operation and holiday hours – Think about how often you use search and maps channels solely for finding out a store's business hours on any given day. All the time, right? Google will consult your inputted hours to inform a searcher whether they’ll be able to make it to your store in time. It’s possible Google could display incorrect hours if third-party sites don’t match!
- Categorise – Did you know that you have an opportunity to rank in unbranded searches? Start with making your categorisation more robust by including more than just your primary category. Try adding a range of secondary categories that match the depth and breadth of your products and services.
- Encourage reviews – Google pays close attention to reviews, which means frequent, varied and recent reviews can help your business rank higher. Encourage positive reviews by reaching out to consumers online and building a favourable reputation to create a strong ranking signal for your listing.
- Photos – Rich content that's tailored to your location is a great way to entice consumers to purchase at the moment of intent. Photographs can help make your business stand out, and provide a useful visual reference of the store location. Make sure you also populate your logo to reinforce brand awareness.