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Display Media for Retail in the UK

Billions of pounds are spent on programmatic display advertising every year. Yes, billions. It puts retailers well ahead of the curve—and prompts our display specialists to lapse into a daze of wide-eyed admiration. At DAC, we understand the potential of display: it's no longer for broad, awareness-type plays alone, but can be customised to span the spectrum from national to hyper-local, from strategic premium buys to real-time and programmatic bidding. We also know how to drive measurable ROI for retail brands by layering in relevant CRM data to target specific demographics, behaviours and geographies. Want to know more? All you have to do is ask.

Retail display advertising: An exercise in trust

In the competitive retail space, it's vital to keep up with the Joneses. Right now that means experimenting with native advertising as a way to showcase your brand in a new and exciting way. The idea is this: if you can reach your prospects using a subject they're genuinely interested in, then you have your foot in the door—and a readymade opportunity to gain and nurture a long-term customer.

Step one is to define the kind of messaging and imagery that will engage your target audience most effectively. So retreat to your lab to conduct research, build personas, and mess around with the Bunsen burners. Once you've identified your potential customer, it's time to start building relationships by driving these leads to a value-added, action-oriented landing page environment. At this point, you need to present your brand in a natural light (#NoFilter), so resist the urge to include short-term promotional or sales tactics.

You're now in a win-win situation: even if the user exits the landing page environment without having engaged in a defined action, you've still managed to garner at least some interest and awareness. Follow up with a retargeting strategy and relevant content that builds trust and ultimately transforms leads into loyal customers.

75%

More devices, more channels: Just under 75% of connected customers use three or more devices and multiple search methods throughout the consumer journey1

60%

A growing trend: 60% of brands' online video ad spending is now programmatic2

£1.56mn

Display marches on: In 2016, display ad spend rose 21.4%, or £1.56 million3

70%

Persistence pays off: Users who are retargeted are 70% more likely to convert than those who are not4

1 Forrester Consulting (commissioned by Tapad), The New Path-To Purchase The Connected Consumer’s Cross Device Journey, July 2014
2 AOL Platforms, "2014 US State of the Video Industry Report", September 2014
3 IAB, "2016 Digital Adspend Results", December 2016
4 Wishpond, "[Infographic] 7 Incredible Retargeting Ad Stats", September 2014

Less window shopping, more converting: our display experts target consumers that are ready to buy.

It's time to join the local revolution

Locally focused digital marketing relies on maximising every single tweet, banner ad, search query, and landing page—after all, if you aren’t connecting with the right consumer at the right time, it’s all for nothing. DAC’s goal is to increase the reach, relevance, and reputation of all your digital marketing initiatives. And we’d like to think we’re pretty good at it too.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

For an agency with the creativity and expertise to make display best practices perform for your retail brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.