Has your social strategy been left on the counter too long?
As much as we'd like to eulogise social channels as democratising bastions of free speech, let's face it—they can also be noisy, chaotic places where there are just as many pitfalls as opportunities. Add fierce QSR competition to the mix and you're left with a daunting proposition. How can you frame your latest menu promotion so that it holds its own against hilarious cat gifs, jaw-dropping movie trailers, and high-res photos of Ryan Gosling?
With the right strategy in place from day one—and tactics that are regularly optimised to suit an ever-evolving audience—your restaurant brand or business can make itself heard over the din. It's this combination of strategic principles and agile tactics that empowers brands like yours to engage customers on an ongoing basis and make tangible progress towards an unchanging end goal: meeting and exceeding your specific KPIs.
So get the basics right. Post at peak times, monitor analytics closely, hire a mercurial food photographer named Hans. But also make sure you're starting from the right place by understanding exactly what makes your audience tick, what your competitors are doing right—or wrong—and putting robust reporting frameworks in place. It's the kind of prep work that isn't always glamorous (just ask your sous chef) but always pays off in the end.