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Social for Quick Service Restaurants in the UK

Night follows day, dropped toast always lands buttered side down, and quick service restaurants need great social feeds. These are the facts of life. But it's not enough to devise catchy hashtags, post soft-focus food photos, and hop aboard the latest meme bandwagon: QSR brands in the UK have to use social as a performance channel, building comprehensive strategies to generate serious (and seriously measurable) ROI.

Fortunately, DAC's social know-how goes far beyond choosing the right Instagram filter. We combine our three Cs of social—content, campaigns and conversation—to create SEO-friendly, conversion-optimised campaigns that attract, compel and retain audiences across a variety of social media platforms. We also offer a menu of proprietary tech including TransparenSEE™, which empowers businesses like yours to track what those customers are saying about you (the good and the bad) and respond as appropriate. In other words, you figure out the food part and we'll take care of the rest.

Has your social strategy been left on the counter too long?

As much as we'd like to eulogise social channels as democratising bastions of free speech, let's face it—they can also be noisy, chaotic places where there are just as many pitfalls as opportunities. Add fierce QSR competition to the mix and you're left with a daunting proposition. How can you frame your latest menu promotion so that it holds its own against hilarious cat gifs, jaw-dropping movie trailers, and high-res photos of Ryan Gosling?

With the right strategy in place from day one—and tactics that are regularly optimised to suit an ever-evolving audience—your restaurant brand or business can make itself heard over the din. It's this combination of strategic principles and agile tactics that empowers brands like yours to engage customers on an ongoing basis and make tangible progress towards an unchanging end goal: meeting and exceeding your specific KPIs.

So get the basics right. Post at peak times, monitor analytics closely, hire a mercurial food photographer named Hans. But also make sure you're starting from the right place by understanding exactly what makes your audience tick, what your competitors are doing right—or wrong—and putting robust reporting frameworks in place. It's the kind of prep work that isn't always glamorous (just ask your sous chef) but always pays off in the end.


Beyond your followers: 96% of people who talk about your brand online don't actually follow it. Keep that in mind when reporting on share-of-voice metrics1


Get a slice of the action: Pizza is the world's most Instagrammed and hashtagged food, followed by sushi, steak, burgers, and bacon2


Complacency creeping in? McDonalds and Subway are two of the most liked fast food brands on Facebook, but also two of the lowest in terms of customer engagement3


Paid amplification: 49% of 18-29-year-olds have purchased something they saw in a social media ad4

1 Brandwatch, "Marketing: Dark Matter, Social Media, and the Number 96", September 2015
2 CEWE Photoworld, "The Food Capitals of Instagram"
3 Hyperactive.com, "Fast Food for Thought: Why McDonald’s Has 5x More Likes Than Burger King But 20X Less Engagement"
4 Statista, "Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age group", September 2017

QSR social doesn't just mean hilarious hamburger hashtags. We serve up much more than that.

It's time to join the local revolution

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

Look no further than DAC for an agency that combines social experience and creativity to drive performance for your quick service restaurant brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

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Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.