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SEO for Quick Service Restaurants in the UK

From sourcing ingredients to designing menus and creating smooth-flowing floor plans, optimisation is the name of the game for quick service restaurants all over the UK. It's a process that's close to our hearts—especially for our data-obsessed SEO specialists, whose every waking thought is occupied by organic search campaigns that drive performance through granularity, localisation, and context-sensitivity. Once we're done with your on-page and off-page SEO—perhaps including limitless search-friendly landing pages generated by our proprietary platform—you can look forward to a lift in traffic and conversions that's every bit as satisfying as your signature dish.

Feed Google more!

Huge SEO opportunities await for large QSR brands in the UK, especially those who are yet to roll out locally relevant content for each of their numerous brick-and-mortar locations. But it's not necessarily a quick fix: it's a step-by-step process that starts with a thorough audit and overhaul of business listing data and goes all the way through to fresh, unique content added to store-level pages. The result? Customers find your content—and, just as importantly, find it relevant and compelling.


Google it: A survey found that 75% of consumers regularly make dining choices based on search results1


Small screen, big implications: Poor mobile browsing experiences cost websites 68% of organic search traffic2


First is everything: 75% of searchers never scroll past the first page3


Signal and sign: On-page signals (name, address, phone number, keywords, domain authority) are the most important ranking factors4

1 Chadwick Martin Bailey in conjunction with SinglePlatform from Constant Contact, “5 Bites: What Restaurants Need to Know About How Consumers Find A Great Place to Eat”, 2013
2 BrightEdge, "2014 Mobile Share Report", June 2014
3 ZAG Interative, “Why is Search Engine Optimization Critical to Your Business?”, 2013
4 Moz, "The 2015 Local Search Ranking Factors", September 2015

Our SEO menu builder:

  • Complete all Google My Business Pages accurately: Ensure Google is displaying the correct information in the map channel for each and every restaurant location. No exceptions.
  • Claim your local business directory (citation) listings: How do you confirm that your locations—and their addresses—are real? Consistent information across every possible LPM/LLM source and directory.
  • Build local links: You can establish credible connections with quality content on your location pages. Attracting local links sends signals to search engines that the page is locally relevant, which in turn should lead to higher search visibility.
  • Optimise on-page: It's hard to overstate the importance of individual landing pages. Maximise each location's SERP visibility by checking off every on-page SEO techniques—especially target keywords.

Our long-term, slow-cooked SEO strategies could be just what your brand needs.

Isn't it time you joined the local revolution?

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that loves learning something new every single day. 

For an agency with the creativity and expertise to make SEO best practices perform for your quick service restaurant brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.