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Local Presence Management for Quick Service Restaurants in the UK

Whether your quick service restaurant brand is a local staple or a globally recognisable brand, one concern rules above all others: you need your potential customers to be able to find you. That's certainly easier said than done—so now might be the time to learn more about DAC's granular approach to local presence management. Using our proprietary data dashboard, TransparenSEE™, we can help you manage and optimise your local business information, boosting your visibility on Google, Yahoo, Bing, Apple Maps, Facebook, and other major sites and channels. So when your local audience is on the hunt for a burrito, slice of pizza, or the best burger in the city, your locations are front and centre.

An opportunity you can't afford to miss

How do you quantify the value of a missed opportunity? If you were never even in contention for appearing in your target audience's search results, how much has that lost conversion cost you? Of course, quick service restaurants are more than familiar with the "I want it now" age—but your brand might as well not exist if you fail to appear in front of hungry people searching for a quick and convenient bite to eat. A thorough and considered approach to local presence management enhances your opportunities to index and convert in your customers' preferred channels and platforms. And, in the end, it all boils down to one thing: being accurate and relevant.

80%

Keep it local: 80% of consumers use search engines to find information about businesses in their local area, 90% of them using their smartphones1

72%

Connected cuisine: 72% of consumers say restaurant technology increases convenience2

25%

Who needs the critics? 25% more people prefer to turn user reviews first than those who refer to professional critics3

75%

Place your order: 75% of smartphone users view restaurant menus on their mobile device at least a few times a year4

1 Google, “Understanding Consumers’ Local Search Behavior”, May 2014
2,4 National Restaurant Association, "2016 Restaurant Industry Forecast", 2016
3 OpenTable, Technology and Dining Out, 2015

Is TransparenSEE™ the tool you're looking for?

  • Increase visibility: It may not come as a surprise to learn that precisely 0% of customers will make a beeline for your restaurant if they don't know you exist. But you can change all that by ensuring your local franchises are optimised to appear in relevant searches. TransparenSEE™ makes it easy to track and troubleshoot every location's visibility at any given moment—all you have to do is whip up the dish that seals the deal.
  • Boost accuracy: Even when potential customers are generally aware of your presence, a local listing error—wrong street address, outdated opening hours—could hinder their chances of finding (and choosing!) your location. Make sure that never happens with TransparenSEE™, which is tailor-made to track the accuracy and consistency of your local listings.
  • Enhance reputation: Customers leave reviews on countless different channels and aggregators, which means keeping track of each location's online reputation can be overwhelming. Using one convenient dashboard, you can pull reviews from all the sites that matter. In turn, you can identify trends, respond to reviews—good and bad—and head off issues before they escalate.

It isn't easy to get all your restaurants on the map. That's where we step in.

Isn't it time you joined the local revolution?

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

For an agency with the creativity and experience to make LPM best practices work for your quick service restaurant brand, look no further than DAC.

Over the last 46 years, DAC has grown from a regional print directory advertiser to a full-service digital performance agency. We started out small, but our focus on local and commitment to staying on the cutting edge of digital marketing innovation has brought us to where we are today. With offices across Canada, the US, and Europe, our “Geeks with Personality” spend their days working to connect brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.