Get with the programmatic
You should do whatever it takes (within reason, of course) to get an edge in a market as mature and competitive as QSR in the UK. On an almost-daily basis, restaurant brands and businesses are finding new and innovative ways to leverage display advertising to strengthen customer loyalty and maintain positive growth. At times like these, there may be a golden opportunity to start embracing display's new standard: programmatic bidding.
Programmatic uses sophisticated algorithms and fully automated real-time buying, placement, and optimisation to not only mass distribute your ads but also scope out the best CPM inventory in the market. And because we're basically living in the future at this point, it all happens in milliseconds. Could your QSR brand take the opportunity to create hyper-local, mobile-optimized display campaigns—and transform old school ad impressions into measurably greater foot traffic to your restaurants?