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Content Marketing for Quick Service Restaurants in the UK

Whipping up delicious dishes in mere seconds is the name of the game for quick service restaurants in the UK. But the tables turn in content marketing. This is a field in which patience, persistence, and a whole lot of planning can pay off. After all, there's a time and place for pop-up promos, menu shout-outs, and other disruptive means—but this is not that place. Instead, there's an increasing need for QSR brands to conceive, create, and circulate quality content that appeals directly to an audience's needs, wants, and interests. That could mean behind-the-scenes featurettes, a thought-provoking blog post, or shareable video, all of which fall into DAC's areas of expertise. So let's dust off that slow cooker and start devising content campaigns that win hearts, minds, and wallets in the competitive QSR space.

Three ingredients for mouthwatering content

Content saturation is fast approaching, so a robust strategy could be worth its weight in gold when it comes to ensuring your message resonates across the noise. But that process is much easier said than done. Let’s get the ball rolling with the three basic principles of content marketing:

  • Create: Okay, it's a bit obvious, but creativity is the absolute essence of effective content marketing. Those who are successful have the ability to turn ideas into pixels; to pitch, write, and design new ways to engage an audience and maybe even earn that ever-elusive "viral" accolade. Even the mightiest content strategies have to start somewhere—and it's often a single piece of irresistibly clickable content that readers can't refuse.
  • Amplify: Once your mini-masterpiece takes shape, there's only one thing to do: get it in front of the eyes of those who matter. But it's not enough for QSR brands to create content. They have to make amplification a key consideration to make sure the message is received. Of course, this is increasingly a "pay-to-play" exercise, but smart (read: strategic) use of various social media channels can help to offset those costs.
  • Measure: Some chefs are happy to wing it—to eyeball their measurements and take their chances—but content marketers can't afford to be so maverick. After all, if you can't effectively measure the performance of your content assets, then how do you know what resonates with your audience? How do you even know if you're getting good ROI? The third and final consideration in executing a content marketing strategy not only accounts for your first-phase efforts, but also helps to inform future decisions and shed valuable light on your audience's preferences.

4x

Making that cheddar: Kraft's content marketing has generated 4x better ROI than targeted advertising; the equivalent of 1.1 billion ad impressions a year1

46%

Foodie photos: Almost half (46%) of marketers say photography is essential for their marketing and storytelling strategies2

74%

Layers of success: 74% of companies find that lead quality and quantity increases as they introduce a content marketing strategy3

72%

Be creative: 72% of UK content marketers value creativity and craft in content creation and production4

1 Advertising Age, "Best Practices for Content Marketing: How Kraft Gets Four Times Better ROI From Content Than Ads", September 2014
2 CMO Council, "From Creativity to Content: The Role of Visual Media in Impactful Brand Storytelling", August 2015
3 Curata, "Business Blogging Secrets Revealed", October 2014
4 Content Marketing Institute, “Content Marketing in the UK 2017”, December 2016

It's simple. We have the content part covered so you can focus on the food.

It's time to join the local revolution

Successful, locally focused digital marketing depends on ensuring that every landing page, banner ad, search query, and tweet counts—because if you’re not reaching the right consumer at the right time, what’s the point? DAC aims to improve the reach, relevance, and reputation of your digital marketing efforts. And we’re not too bad at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that jumps at opportunities to learn something new every single day. 

For an agency with the creativity and expertise to make content marketing best practices perform for your quick service restaurant brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

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Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.