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Digital Marketing for Your British QSR Brand

Quick service restaurants in the UK have their work cut out: price points are low, regulation is high, and competition is fierce. The exact same challenges await in the digital space—but the rewards of a lean, cooked-to-order digital strategy make the effort well worth it. Luckily, DAC’s fast food expertise is not limited to knowing which local burger joints stay open the latest (but don't get us wrong; we do know which ones…). We understand how to create digital QSR campaigns that pay off in measurable lifts in visibility, relevance, and in-person visits to individual locations. Our approach—just like our strategy for choosing the best side dish on the menu—is all in the details.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%%

More than 70% of connected customers reported that they personally use three or more devices (laptop, smartphone, tablet, etc.), using a variety of different search methods at all stages of the consumer journey2

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Research

Display & Awareness

Social

42% of frequent quick service restaurant customers report that information on social media sites such as Facebook or Twitter factor into their decision in choosing a restaurant3
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75% of consumers often choose a new restaurant to dine at based on search results4

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SEO

SEM

In a recent xAd study, location targeted mobile ads delivered an average 17% visitation increase for restaurants5
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88% of smartphone/tablet owners have used their devices to look up restaurant locations, directions, or hours of operation6
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Pre-sale

Local SEO


86%
PURCHASE

Content Marketing

Need a leader? It's estimated that 86% of highly effective organisations have someone in charge of content strategy7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To Purchase The Connected Consumer’s Cross Device Journey", July 2014
3 National Restaurant Association, "National Household Survey", 2013
4 Chadwick Martin Bailey in conjunction with SinglePlatform from Constant Contact, 2013
5 xAd, Campaign Design for Driving In-Store Visits, 2015
6 National Restaurant Association, October 2014
7 Content Marketing Institute/MarketingProfs, "B2B Content Marketing 2014: Benchmarks, Budgets, and Trends-North America", December 2014
8 Gartner Customer Experience & Technologies Summit 2017

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.