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Social for Private Education in the UK

Thanks to group projects, collaborative classrooms and team-building exercises, learning is rarely a solitary activity. So it's easy to see why private education brands and social media channels are a natural match—especially for brands who understand that social can be so much more than selfies, celebrities and sarcastic hashtags. When you enlist DAC's crack squad of social media specialists (codename: "Geeks with Personality"), you're taking the first step towards social campaigns that not generate interest and drive conversations, but do so in a way that makes a measurable contribution to your bottom line. We’ll make it our mission to ensure your private education brand stands out in a crowded market—and we’ll do it with class.

Keeping up appearances

Your reputation on social media has the ability to make or break your business, especially if the service you offer involves self-improvement through private education. Whether your specialty is private tutoring, career coaching, or professional development, you have a responsibility to your potential customers to show them exactly what success looks like.

How you portray yourself on social media can double as inspiration for your followers. In the private education space, showing off different versions of success by doing profiles on influencers, offering advice, and showcasing how your services can be of assistance. By tailoring content to specific platforms, you can tailor your message and drive bigger and better performance. Furthermore, you’ll be improving engagement and picking up a lot more worthwhile followers along the way.

1.55bn

Still number one: Facebook remains at the top of the social media hierarchy with 1.55 billion active users all over the world1

10bn

Snapchat it: Snapchat is the fastest growing platform globally, going from 2 billion to 10 billion daily views in the last year2

75%

The influencer influence: It is predicted that by the end of 2017, 75% of brands will have implemented some kind of influencer marketing strategy3

34.5%

Chat bot to the rescue: One survey found that 34.5% prefer to use social media to communicate with businesses4

1 Statistica, "Statistics and facts about Social Networks", accessed April 2016
2 We Are Social, “What to Expect in Social in 2017”, January 2017
3 Forbes, “The Influencer Marketing Trends Brands Shouldn’t Ignore”, January 2017
4 Sprout Social, “6 Social Media Trends That Will Take Over 2017”, January 2017

Earn an A+ with our three Cs

  • Content: All of your social media content—including your Facebook page updates and the hashtags you use in your Instagram captions—has to be on-brand, action-driven, and of course, engaging. It also has to connect with timely and evergreen content like blog posts, infographics, and landing pages that have been meticulously researched and planned according to strategy, content calendars and best practices. Did we mention that our platforms make it easy to organise and target your content? No? Well, they do.
  • Campaigns: Our goal is to improve the performance of your campaigns, and we do that by building paid native campaigns that capitalise on behavioural data that is hyper-targeted according to device, demographics, interest, location, context, and other essential criteria.
  • Conversations: Data may be the backbone of every one of our social media plans, but understanding data is just the beginning: you also need to understand how to spark conversation and interaction between your brand and your consumer. That's why monitoring consumer conversations in a timely, non-intrusive fashion is so important. It informs future strategies for building content that will contribute to your brand's reputation. Luckily, our very own local ratings and review tracking software, TransparenSEE™, is fantastic at keeping an eye on the little details.

Our social game is strong. Partner up with us and together we can earn extra credit for your brand.

It's time to join the local revolution

Locally focused digital marketing relies on maximising every single tweet, banner ad, search query, and landing page—after all, if you aren’t connecting with the right consumer at the right time, it’s all for nothing. DAC’s goal is to increase the reach, relevance, and reputation of all your digital marketing initiatives. And we’d like to think we’re pretty good at it too.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that loves learning something new every single day. 

For an agency with the creativity and experience to make social best practices work for your private education brand, look no further than DAC.

Over the last 46 years, DAC has grown from a regional print directory advertiser to a full-service digital performance agency. We started out small, but our focus on local and commitment to staying on the cutting edge of digital marketing innovation has brought us to where we are today. With offices across Canada, the US, and Europe, our “Geeks with Personality” spend their days working to connect brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.