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Local Presence Management for Private Education in the UK

It’s no secret that local presence management is vital for private education brands in the UK. In fact, having highly visible and accurate local listings is key to reaching the right audience at exactly the right moment. But staying on top of local listings is often easier said than done. Let’s face it: it can be overwhelming to have to monitor, manage, and optimise your local business information across a variety of directories and channels like Google, Facebook, Yahoo, and Bing. Fortunately, that’s where our LPM experts step in. We can proactively manage each and every one of your local listings on your behalf to help bolster your brand’s online reputation at the local level and develop SEO-boosting, ROI-enabling citations.

Making the grade with the right tools

As “near me” and destination searches continue to grow, it’s increasingly important to ensure your brand has the best opportunity to rank highly in search results. Creating relevant local content pages that focus on the specific geographic areas, programmes, courses or certifications a student or parent is searching for can offer accurate, timely and highly ranked pages for local search results. Incorporating strong SEO schema and accurate local listing management data into these custom pages will build citations in the local search ecosystem, helping your brand rank higher across search engines and offering a trusted local experience for both students and parents.

50%

A seamless experience: 50% of local searches on mobile lead users to visit physical locations within one day1

1/3

Location, location, location: Nearly 1/3 of all mobile searches are related to location2

18%

Qualified interest: More than twice as many local searches lead to a purchase within a day versus non-local searches (18% vs. 7%)3

75%

Personal connections: 75% of people who find helpful local information in search results are more likely to visit in person4

1 Google, "Understanding Consumers' Local Search Behavior", May 2014
2 Google Internal Data, April 2016
3 Google/Ipsos MediaCT/Purchased, "Research: Understanding Consumers' Local Search Behavior", May 2014
4 Think With Google, "New Research Shows How Digital Connects Shoppers to Local Stores", October 2014

How our TransparenSEE™ data dashboard works

  • Staying on top of all your local data across every site and directory can quickly become more challenging than an advanced algebra puzzle. This is where our proprietary tech comes into play.
  • TransparenSEE™ is a centralised data dashboard that offers you key insights into how your business is performing at the local level through real-time reporting.
  • You can easily monitor the accuracy and visibility of your location data across sites like Google, Yahoo and Bing. You can also view and respond to reviews in a timely manner so you can better manage your online reputation.
  • With customisable elements, you can view, arrange and interpret your data in ways that make the most sense to your business, or our team can do it on your behalf — the choice is yours.

We're here to help you get top grades for your local listings.

Be a part of the local revolution

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

Look no further than DAC for an agency that combines LPM experience and creativity to drive performance for your private education brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

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Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.