Your reputation can make or break you
In today’s uber-connected online world, your reputation can change quickly. Consumers take online reviews and word-of-mouth into account when choosing the right tutoring or career coach, so it’s important for private education providers to stay on top of what is being said about them on the internet. It’s not uncommon for a brand to encourage customers to provide honest reviews, because they are an effective (and free!) way to increase awareness and enrolment numbers.
But the conversation still needs to be monitored and steered in a positive direction—and when you keep a close eye on what people are saying about your company, you can gain valuable insights into what is working and what you might need to work on. With all that feedback on how consumers perceive your business, you’ll also be in a position to interact directly with your target audience, making sure their experience is as positive as possible.
Content is key in the ongoing mission to monitor and improve your reputation online. Starting with the right strategy, you can go on to define your vision, target your audience, conduct content audits, set goals and tailor all material to your brand’s personality. Find the right balance and the positive conversations about your company will be plentiful—and have a measurable effect.