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Digital Marketing for Your Private Education Business in the UK

In today’s multi-device world, the typical consumer journey isn’t as predictable as it used to be. Users are now far more likely to use a variety of methods in their search for private education options—and that means it's more important than ever to make sure your brand is visible and consistent across all channels. There are plenty of ways to get your message across to the right people at the right time. From SEO to social media, display, and paid search, DAC's "Geeks with Personality" have the expertise to help you ace your digital marketing efforts with highly targeted campaigns that convert.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%

More than 70% of connected customers indicated that they personally use three or more devices daily (laptop, smartphone, tablet, etc.), employing a variety of screen sizes and search methods at all stages of the consumer journey2

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Research

Display & Awareness

Social

Want to reach young parents? YouTube is the most used social platform for 25-29-year-olds, followed by Facebook and Snapchat3
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83% of internet search journeys start with a non-branded term4

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SEO

SEM

1 in 10 prospective students now search for classes and programs exclusively online5
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Children living in London are twice as likely to receive private tutoring than children outside of London6
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Pre-sale

Local SEO


PURCHASE

Content Marketing

The average person consults 11.4 pieces of content before making a purchasing decision7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To-Purchase The Connected Consumer’s Cross-Device Journey", July 2014
3 Pew Research Center, "Social Media Use in 2018", January 2018
4 Google, "Education Trends through the Eyes of Your Customer: Tracing the Learner’s Digital Journey", April 2012
5 Jennifer Howard, "The Search for Knowledge: How Students Use Digital to Choose Schools", July 2013
6 The Sutton Trust, "Private tuition polling 2015", September 2015
7 Forrester, "Brief: Marketing And Media Efficiency Outcomes Drive Content Marketing", September 2015
8 Gartner Customer Experience & Technologies Summit 2017

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