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Social for Higher Education in the UK

Higher education and social media are a natural match for one another. Student social life extends far beyond the campus and deep into digital, giving institutions abundant opportunities (and challenges) to connect with a diverse, web-savvy demographic that already spends a lot of time online. So how do British colleges and universities stand out in social in order to attract and interact with current and prospective students? Step one is to enlist DAC's social media specialists, whose digital dexterity spans the spectrum from short-and-sweet awareness plays to long-term lead-nurturing strategies. So don't simply broadcast your message into a crowded space and hope for the best: find out how we can transform social into a measurable performance channel for your institution.

Student life online

Higher education is still finding its feet in digital, but as exciting new areas continue to emerge—such as MOOCs (Massive Open Online Courses)—British education providers are starting to understand the need to provide an online-focused learning experience. Mix in the inexorable rise of social media marketing and it's easy to see why platforms like LinkedIn, Twitter, and even Facebook have become indispensable to not only reach potential students but also enable current students and alumni to interact with one another in the right environment.

In short, marketing campaigns have to be specifically designed for the spaces these users already occupy. The traditional "build it and they will come" approach has become outmoded as educators abandon owned forum pages in favour of earned social audiences. LinkedIn has been particularly proactive in this regard, creating education-focused features including University Pages, Decision Boards, and Program Selectors that adapt according to alumni career profiles.

Facebook Pages are a little less on-the-nose, but frequently form a crucial component in a prospect's decision-making process. You could even argue that they're just as important as the company or institution's own website: queries and discussions are often directed to admin managers, and play out in a public forum where other community members are able to comment and add insight. It's another milestone on higher education's long and continuing journey into the digital realm—and a timely reminder that your digital roadmap needs to be fit for purpose.

76%

Pique their interest: 76% of people use their Facebook feed to find interesting content1

80%

Which metrics matter? 80% of marketers say that "engagement" (likes, shares, etc.) is one of the top three most important social media metrics2

24%

Rising resources: Marketing budgets will allocate 24% of their budgets to social media by 20303

48%

Professional preference: Almost half (48%) of postgraduate degree holders say LinkedIn is their social media platform of choice4

1 HubSpot, "HubSpot Consumer Behavior Survey Q1 2016", June 2016
2 TrustRadius/Simply Measured, "2015 Social Media Marketing Trends", June 2015
3 The CMO Survey, "CMO Survey Report: Highlights and Insights", August 2015
4 Forum Research, “Instagram Tops in User Satisfaction”, January 2015

If there was a degree in hashtag etiquette, our social experts would be top of their class.

Isn't it time you joined the local revolution?

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that loves learning something new every single day. 

For an agency with the creativity and experience to make social best practices work for your higher education brand, look no further than DAC.

Over the last 46 years, DAC has grown from a regional print directory advertiser to a full-service digital performance agency. We started out small, but our focus on local and commitment to staying on the cutting edge of digital marketing innovation has brought us to where we are today. With offices across Canada, the US, and Europe, our “Geeks with Personality” spend their days working to connect brands with consumers.

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