Does your SEO make the grade?
When you consider that two-thirds of prospective online students spend around eight weeks researching programmes and refining their applications1, it's easy to see why higher education providers have to make information easily accessible to prospective students. Let's just come out and state the obvious: if nobody can find out what your institution offers, nobody is going to enroll.
SEO, as we all know, is about boosting your visibility at the most opportune times in the buyer journey (or, in this case, applicant journey), but how do you go about maintaining that attention and nurturing further interest? Our approach brings SEO best practices to new heights by leveraging high-quality content at the right time and place. We appreciate that not every school has the built-in prestige of an Oxford or Cambridge, but that doesn't mean you can't attract students with strategically optimised, content-driven pages that drive a measurable lift in performance.
Choosing a college, university, or degree programme is an involved process, which gives providers a great opportunity to play the long game—and use a targeted approach to attract the students most likely to enroll in the near future. Deriving strategies from original, in-depth market research, our specialists create bespoke SEO campaigns that will help your institution stand out to potential students, giving them the rich content experience they need to make the right decision for their education.