Getting ahead of the class with effective SEM
Localising enterprise-level brands is our specialty—and the higher education vertical is no exception. We develop granular paid search campaigns that serve ads by location, whether it’s the user’s physical location or location as indicated by search intent. This allows us to differentiate between on-campus and online offerings, and optimise accordingly.
As the online education market continues to grow and expand, we recognise the increasing importance of international students. Putting our data-first philosophy to use, our team can identify search patterns, pinpoint which international locations index high on enrollment, and determine how best to structure a campaign.
Remarketing is also a key component here: students will research for months before enrolling, which means the window for remarketing should stretch long enough to capture these potential leads. In addition, the messaging you use in your remarketing campaigns should be program-specific and give students a reason to return.