Making the grade with targeted ads
From soon-to-be high school graduates to working business professionals seeking to enhance their career prospects with an online MBA, people all over the UK are interested in furthering their education. However, the reasons for pursing an education are varied, which makes it all the more vital to address your target audience in the appropriate voice.
There are numerous ways to tackle the creative for a display campaign in the higher education vertical. First and foremost, you should get to know your audience. Each country, region, and city comprises of different groups of people who communicate and make purchase decisions in very different ways. Determining the best way to target a distinct audience with custom visuals and messaging at the hyper-local level is going to have a big impact on how you approach the display creative.