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Display Advertising for Higher Education in the UK

From generating brand awareness to increasing program-specific enrolment, consistent multi-channel messaging is vital to boosting performance for your UK higher education institution. But you need more than good intentions to get the attention of the right demographic at the right moment. This is where our performance display experts step in: taking into account user behaviours, geography, and key demographics, we develop and implement highly scalable, responsive campaigns that make a difference at all stages of the marketing funnel. From the brand down to the hyper-local level, our granular, customisable programs aim to ensure students are reached at critical digital touch points across a variety of platforms and devices.

Making the grade with targeted ads

From soon-to-be high school graduates to working business professionals seeking to enhance their career prospects with an online MBA, people all over the UK are interested in furthering their education. However, the reasons for pursing an education are varied, which makes it all the more vital to address your target audience in the appropriate voice.

There are numerous ways to tackle the creative for a display campaign in the higher education vertical. First and foremost, you should get to know your audience. Each country, region, and city comprises of different groups of people who communicate and make purchase decisions in very different ways. Determining the best way to target a distinct audience with custom visuals and messaging at the hyper-local level is going to have a big impact on how you approach the display creative.

8/10

Location, location, location: 8 in 10 marketers worldwide use location targeting for mobile advertising1

40%

The small-screen experience: Over 40% of online transactions are happening on mobile2

63%

Pain points: For 63% of marketers, generating traffic and leads is their top challenge3

~6

Multi-channel messaging: On average, online adults have 6 social media accounts and engage actively with 3.5 of them4

1 eMarketer, "Mobile Location-Based Ads Must Hit Audience Spot On", August 2015
2 Think with Google, “4 Insights Into How Shoppers Use Apps and Mobile Sites”, May 2018
3 HubSpot, "State of Inbound 2018"
4 Econsultancy, The Top 10 Digital Marketing Stats of the Week, February 2016

Our display experts can help you build highly targeted, customisable campaigns.

It's time to join the local revolution

Locally focused digital marketing relies on maximising every single tweet, banner ad, search query, and landing page—after all, if you aren’t connecting with the right consumer at the right time, it’s all for nothing. DAC’s goal is to increase the reach, relevance, and reputation of all your digital marketing initiatives. And we’d like to think we’re pretty good at it too.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that loves learning something new every single day. 

For an agency with the creativity and expertise to make display best practices perform for your higher education brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.