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Content Marketing for Higher Education in the UK

Digital is transforming the way students conduct research, explore course materials, and interact with their institutions. As a result, British higher education providers need to evolve in order to connect with prospects choosing between the many colleges, universities, and programmes available in the UK—and even beyond. Fortunately, DAC's content marketing experts know how to develop bespoke content plans that promote and augment your brand right down to the hyper-local level across multiple platforms. And we're not just talking about a widely-shared blog post or fancy turn of phrase: our targeting strategies are built around consumer behaviour statistics, demographics, and other key criteria to ensure your message is on brand, on target, and regularly re-optimised. If that's not worth an A+, we don't know what is.

Telling the right story

Whether it's a swanky new website, a regularly updated social feed, or a glossy printed brochure, every piece of content provides an invaluable opportunity to engage potential students in a meaningful way. With the fierce competition among higher education providers—and a myriad of choices for incoming students—it's increasingly important to devise and present content that resonates with the right people at the right time.

As most education marketers know, choosing a university or programme is a process that's often ruled by the heart as well as the head. Many factors come into play, and it becomes the institution's role to produce content that speaks to potential enrollers. But quality content needs pegs on which to hang, so ask yourself this: how many do I have? Think superior networking opportunities, hands-on teaching, accessible financial aid, and other factors that may distinguish your institution from the rest.

Answer your prospects' questions—and pique their interest whenever you can—and you'll be well on your way to establishing a dialogue, nurturing trust, and stimulating a desire for more information. In other words, make your story one that nobody can put down.

92%

Personalize it: 92% of students want to receive communication from college admissions that's tailored to them1

40%

Get social: Nearly 40% of students say interactions they have on social media influence where they enroll2

4/5

Seeing is believing: 4 in 5 students have watched a video during their college search3

70%

Small screen suitability: 70% of students have used their mobile devices to look at a college website4

1, 2, 3 Chegg, “The Maturation of Mobile and Social: The 2017 Social Admissions Report”, 2017
4 Ruffalo Noel Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA, "2015 E-Expectations Report", 2015

We'll make your brand the star student of content: highly visible, sitting right at the front.

Be a part of the local revolution

Successful, locally focused digital marketing depends on ensuring that every landing page, banner ad, search query, and tweet counts—because if you’re not reaching the right consumer at the right time, what’s the point? DAC aims to improve the reach, relevance, and reputation of your digital marketing efforts. And we’re not too bad at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that loves learning something new every single day. 

Look no further than DAC for an agency that combines content marketing experience and creativity to drive performance for your higher education brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.