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Digital Marketing for UK Higher Education Brands

First impressions are everything, especially for British higher education institutions seeking to attract the best and brightest students. In such a fiercely competitive landscape, prospects can't be treated as just another face in the crowd. They need personalised attention—and it has to start in the earliest stages of outreach and marketing. DAC understands the importance of targeted marketing, and we know exactly how to reach people at every stage of the "I should really go back to school" decision process. After all, students are among the most digitally savvy groups around, so they're simply not going to be swayed by generic copy and cut-and-paste calls to action. We know higher education marketing inside and out, and we're here to help. Contact us today to chat about the many ways we can help your institution stand out from the rest.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events
2X%

People have 2X more interactions with brands on mobile than anywhere else, including TV, in-store, etc.2

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Research

Display & Awareness

Social

60% of students claim that social media has had an influence on their choice of institution3
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65% of potential students consider search engine results as a 4 or 5 on a 5-point effectiveness scale4

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SEO

SEM

For more than 60% of online students, the first decision to make is which programme—the second is which institution5
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56%
PURCHASE

Content Marketing

56% of students find information posted to school social media sites to be irrelevant6
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The average university homepage takes over 10 seconds to load on a mobile device, yet 53% of mobile visitors leave a page that takes longer than 3 seconds to load7

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Google/Purchased, “How Brand Experiences Inspire Consumer Action”, April 2017
3, 6 Chegg, The 2015 Social Admissions Report
4, 5 The Learning House, Inc. and Aslanaian Market Research, Online College Students: Comprehensive Data on Demands and Preferences Report, 2015
7 Hop Online, “12 Mobile Statistics Every Higher Education Marketer Should Know”, May 2017

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.