Building interest with SEO
Enterprise-level financial service companies often have many physical locations and a single website, which leads to a distinct disconnect between the two. Add stand-alone sites created by individual agents and what happens? Your digital infrastructure becomes complicated and hard to navigate, repelling potential customers.
"Personal service" is a common promise in the industry, but just how personal are you if you can’t even accurately target consumers at a local level? Local and hyper-local digital marketing campaigns are a great way to target the right message to the right people and foster customer trust in the long term.
Debt, for example, is a highly personal issue that people are often too ashamed or embarrassed to discuss. Once they acknowledge the problem and begin looking for help, they'll often start by searching locally because they feel more comfortable talking to someone face to face. That’s where content that is optimised for local search queries comes in.
In today’s content-heavy digital world, searchers want to find the information they’re looking for as quickly and easily as possible no matter where they happen to be or how they happened to conduct their search. In that scenario, landing on a page that includes relevant content, accurate local business information, and a mobile-friendly call-to-action will make all the difference in the decision to convert.