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SEO for Financial Services Brands in the UK

Customers are searching for financial service options in the UK, but is your brand showing up when it matters the most? Content may be king, but making that content visible—whether it’s a finance blog, branch contact details, or local service availability—is an essential part of connecting with the right consumer at the right time. DAC’s SEO specialists know that strong, continually optimised campaigns that cater to your multi-touch, multi-device audience are an investment that will pay off in the long run. We’re here to make sure your business not only appears, but appears relevant at all stages of the consumer purchase journey. In a nutshell, what we’re saying is: more leads + better conversions = more bang for your buck.

Building interest with SEO

Enterprise-level financial service companies often have many physical locations and a single website, which leads to a distinct disconnect between the two. Add stand-alone sites created by individual agents and what happens? Your digital infrastructure becomes complicated and hard to navigate, repelling potential customers.

"Personal service" is a common promise in the industry, but just how personal are you if you can’t even accurately target consumers at a local level? Local and hyper-local digital marketing campaigns are a great way to target the right message to the right people and foster customer trust in the long term.

Debt, for example, is a highly personal issue that people are often too ashamed or embarrassed to discuss. Once they acknowledge the problem and begin looking for help, they'll often start by searching locally because they feel more comfortable talking to someone face to face. That’s where content that is optimised for local search queries comes in.

In today’s content-heavy digital world, searchers want to find the information they’re looking for as quickly and easily as possible no matter where they happen to be or how they happened to conduct their search. In that scenario, landing on a page that includes relevant content, accurate local business information, and a mobile-friendly call-to-action will make all the difference in the decision to convert.

1/3

Where to begin? More than a third of local searchers will use a general search engine first1

#1

The brand advantage: Branded searches have a stronger CTR for the top two positions in organic search results for financial services while non-branded keywords dominate in positions three and four2

40.9%

Discerning audiences: For mobile devices, 40.9% of Google searches result in an organic click, 2% in a paid click, and 57.1% in no click at all3

50%

Be more specific: 50% of search queries that are made consist of at least four words or more4

1 IDC Research and YP Marketing Solutions, Local Search: Unleashing Opportunities for National Advertisers, December 2015
2 Google Organic (SEO) Click Through Rate Study, 2014. See chart titled: Clickthrough Rate (CTR) of US Organic Search Results for Branded vs. Nonbranded Keywords, by Position* and Industry, Q4 2014 (% of total impressions analyzed by AdLift)
3 Jumpshot/Moz, "The State of Searcher Behavior Revealed Through 23 Remarkable Statistics", March 2017
4 Word Stream, “8 Super-Fascinating Digital Marketing Stats Revealing at SMX East”, January 2016

SEO that pays for itself? Our talented "Geeks with Personality" can make it so.

It's time to join the local revolution

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that jumps at opportunities to learn something new every single day. 

For an agency with the creativity and expertise to make SEO best practices perform for your financial brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.