In today’s multi-touch, multi-device world, UK financial services brands have to pay even more attention to their digital local presence than ever. If you want potential customers to be able to find you—whether they’re searching on Google, Apple Maps, or Facebook—it’s essential to make sure your local listings are accurate and up-to-date. Think about it: who is going to trust your financial institution to manage their finances if you can’t even keep track of your own local branch listings?
You’ve heard the saying, “put your money where your mouth is”, and DAC takes that to heart when it comes to local presence management. When we say we know local, we mean it. That includes analysing data, proactively monitoring and optimising listings, maximising brand visibility, and focusing on brand reputation at the local level first. We can do all that and more with our proprietary data dashboard, TransparenSEE™, which curates your listings and online reviews in one convenient place so you never have to worry that potential customers looking for financial advice will end up at the local pub instead. Although, that could happen anyway.
Brand recognition: Branded terms make up more than half of financial business search queries1
Vital visibility: Organic searches in financial services show that branded terms perform better than unbranded terms in the top two positions2
Face to face: 17% of UK bank account holders (close to 9 million people) still visit brick-and-mortar locations at least once a week3
Quick change: 6 out of 10 mobile searchers consider themselves likely to use click-to-call functionality to make changes to their banking4
Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.
More than 5 billion people use mobile phones1
79% of shoppers research products before making in-store purchases2
For an agency with the creativity and experience to make LPM best practices work for your financial brand, look no further than DAC.
Over the last 46 years, DAC has grown from a regional print directory advertiser to a full-service digital performance agency. We started out small, but our focus on local and commitment to staying on the cutting edge of digital marketing innovation has brought us to where we are today. With offices across Canada, the US, and Europe, our “Geeks with Personality” spend their days working to connect brands with consumers.
We can help your business grow and thrive in digital—and it all starts with a friendly chat.