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Display Media for Financial Services Brands in the UK

They say money talks. They also say a picture tells a thousand words. That means display advertising is a potent tool for finance brands in the UK—but only if it's executed in the right way. Each element has to be carefully tailored to your target audience if you want your display spend to be less about general awareness and more about lean, lead-generating campaigns. Our display specialists know how to build and optimise these performance-driving programmes, targeting key demographics by behaviour, locale, and even CRM data. In addition, we have formidable experience working with financial services brands in the digital space, so we understand how to drive display results in a highly regulated—but also highly creative—vertical.

Programmatic performance

Financial institutions are continually looking for new and creative ways to enhance their client portfolios. In the world of display, the best way to maximise your reach and build growth is to make smart use of programmatic advertising.

It's easy to see why programmatic is perhaps the most exciting area in digital marketing right now. It empowers marketers to use algorithms and real-time ad bidding to mass distribute ads and exploit the best CPM inventory in the market at the same time. It all happens in milliseconds, and it's a powerful proposition for finance brands. Define your audience, refine your messaging and creative, and watch as programmatic drives performance for you—and reveals insights into prospect behaviour that you would never have known otherwise.

10%

Destination: your site: Financial services websites convert at 10%, which is far higher than any other industry1

59%

Where the smart money is: UK programmatic display ad spending accounted for more than half of the total display spend (59%) for the first time in 20162

81%

It's time to get real: Real-time programmatic represented 81% of total programmatic spend in 20153

70%

If at first you don't succeed… Users who are retargeted to are 70% more likely to convert4

1 MarketingSherpa, "2012 Website Optimization Benchmark Report", October 2012
2 eMarketer, "UK Programmatic Display Ad Spending Will Surpass £2 Billion in 2016", September 2015
3 MAGNA, "MAGNA GLOBAL's New Programmatic Forecasts" September 2015
4 Wishpond, "[Infographic] 7 Incredible Retargeting Ad Stats", September 2014

Our display experts know how to make every dollar count. Scratch that—every cent.

It's time to join the local revolution

Locally focused digital marketing relies on maximising every single tweet, banner ad, search query, and landing page—after all, if you aren’t connecting with the right consumer at the right time, it’s all for nothing. DAC’s goal is to increase the reach, relevance, and reputation of all your digital marketing initiatives. And we’d like to think we’re pretty good at it too.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that loves learning something new every single day. 

Look no further than DAC for an agency that combines display experience and creativity to drive performance for your financial brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.