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Content Marketing for Financial Services Brands in the UK

It’s simple: if you want your content to have maximum reach and impact, you need a strategy for not only creating that content, but also sharing it with the world—especially in a sector as regulated as financial services in the UK. That’s why investing in the expertise of DAC’s content specialists is a smart move. We can help you build performance-driving strategies that will make your content stand out from the rest and pay dividends in the form of more brand awareness, higher conversion rates, and stronger customer loyalty. They say you have to spend money to make money, so let us help you make the most of every pound.

Set and forget? Not anymore

Two key issues to keep in mind for financial brand marketing are brand awareness and customer loyalty. Keeping customers and prospects engaged and interested is an ongoing challenge every brand faces daily. That's where the right content marketing strategy, complete with customised content calling out specific services, comes in.

Granted, financial services topics may not have a reputation as the most entertaining topic in the world, but marketers are learning how to reach a broad range of audiences with a light—but still informative—tone and a mix of different types of content. The landscape is shifting: the most successful financial services brands now know that their content has to be not only accurate, but also engaging, accessible, and, of course, shareable.

That means it’s more important than even to start by defining your mission, keeping in mind that it'll be used to create and evaluate every piece of content from then on out. And remember that the most successful strategies are the ones that are always changing and adapting, so you will need to revisit and revise your approach regularly, making sure your content reflects industry trends.


Off to a good start: Buyers generally make their way through about 57% of the purchasing process before ever being in contact with sales1


Priceless opportunity: Just 7% of financial services professionals think creating compelling content is a top priority, compared to a 15% average for other industries2


Teamwork pays off: 54% of financial services professionals use tools to foster collaboration between creative, content marketers, and developers3


The blogging advantage: Marketers who make blogging a priority are 13x more likely to enjoy positive ROI4

1 Google/Consumer Executive Board, "The Digital Evolution in B2B Marketing", September 2012
2, 3 Econsultancy/Adobe, "2018 Digital Trends in Financial Services", January 2018
4 HubSpot, "State of Inbound 2014-2015", January 2015

Our content marketing strategies won't break the bank. But they might break the internet.

Isn't it time you joined the local revolution?

Successful, locally focused digital marketing depends on ensuring that every landing page, banner ad, search query, and tweet counts—because if you’re not reaching the right consumer at the right time, what’s the point? DAC aims to improve the reach, relevance, and reputation of your digital marketing efforts. And we’re not too bad at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1


79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

For an agency with the creativity and expertise to make content marketing best practices perform for your financial brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.