Set and forget? Not anymore
Two key issues to keep in mind for financial brand marketing are brand awareness and customer loyalty. Keeping customers and prospects engaged and interested is an ongoing challenge every brand faces daily. That's where the right content marketing strategy, complete with customised content calling out specific services, comes in.
Granted, financial services topics may not have a reputation as the most entertaining topic in the world, but marketers are learning how to reach a broad range of audiences with a light—but still informative—tone and a mix of different types of content. The landscape is shifting: the most successful financial services brands now know that their content has to be not only accurate, but also engaging, accessible, and, of course, shareable.
That means it’s more important than even to start by defining your mission, keeping in mind that it'll be used to create and evaluate every piece of content from then on out. And remember that the most successful strategies are the ones that are always changing and adapting, so you will need to revisit and revise your approach regularly, making sure your content reflects industry trends.