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Digital Marketing for Your UK Financial Services Brand

Everyone knows smart money management is essential, but that doesn’t make it easy. That’s where your business comes in, helping your customers finesse their finances—whether it's navigating the tax landscape, maximising their savings opportunities, investing wisely or managing their debt. Your challenge is to convince prospective customers that you can be trusted with such a sacred responsibility. Luckily, our data-obsessed "Geeks with Personality" can help. We know how to drive measurable results for UK financial services brands, combining social media tactics, display ad campaigns, local presences management and SEO best practices into a cohesive strategy that will help you meet—and maybe even surpass—your digital goals.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%%

More than 70% of connected customers indicated that they personally use thee or more devices, using a variety of screen sizes and search methods at all stages of the consumer journey2

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Research

Display & Awareness

Social

24% of banking consumers conduct banking research via social media, and 14% do so at least once a month3
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In the UK, mortgage-related terms account for 46% of search volume for consumer financial products4

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SEO

SEM

35% of UK search users research financial services via desktop/tablet as compared to 15% by smartphone5
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A quarter of millennials say they take online reviews into consideration when choosing a financial services provider6
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Pre-sale

Local SEO


31%
PURCHASE

Content Marketing

31% of financial executives in the UK deliver more targeted content marketing in order to influence the customer experience7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), “The New Path-To Purchase: The Connected Consumer’s Cross Device Journey”, July 2014
3 Accenture, “Banking Customer 2010”, June, 2015
4 Search Engine Watch, “Comparison sites dominate UK online financial services market”, December 2015
5 Google & Ipsos MediaCT, “Understading Consumers Local Search Behavior”, April 2015
6 Google Consumer Survey, April 21, 2014
7 Forrester Consulting, “The Digital Insurer in 2015: Insurance Business Performance Depends on Digital”, April 2015
8 Gartner Customer Experience & Technologies Summit 2017

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