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Digital Marketing for Your Travel Brand in Canada

In the world of digital marketing for Canadian travel brands, the consumer journey is just as important as the destination. In addition to perks like complimentary snacks and beverages, today’s multi-touch, multi-device travellers are looking for a seamless, integrated experience that makes comparing prices and making travel arrangements as simple as possible—or else they might jump ship. For example, 83% of leisure travellers have come across a travel site that was not optimized for mobile, and only 23% of those travellers stuck around1. Fortunately, the digital marketing experts at DAC are a worldly bunch, and we have a few tips on best practices for navigating the digital ecosystem. From context-optimized display programs and locally targeted SEM campaigns to accuracy-focused local presence management, we drive greater performance for travel brands by providing cohesive, highly optimized and brand-specific solutions that connect the right consumer to your business at the right time.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events2
94%

94% of leisure travellers switch between devices as they plan or book a trip, with 16% of travellers with smartphones saying they make their decision on mobile, but then book on another device3

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Research

Display & Awareness

Social

Of travellers who watched online videos on Facebook or YouTube while planning travel, 45% of leisure travelers said they were prompted to book as a result4
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Search interest in “travel hacks” hit an all-time high in July 2016, up 16x in four years5

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SEO

SEM

Search is Canadians’ second most-used resource when choosing travel activities, behind self exploration at the destination6
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50% of international travellers use smartphones to look for things to do once at their destination7
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Pre-sale

Local SEO


44%
PURCHASE

Content Marketing

Of the 93% of Canadians who opted in for email marketing, 44% report making a purchase as a result of an email8
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience9

POST-SALE

Analytics

40%

Display & Awareness
1, 3 Google and Ipsos MediaCT, "The 2014 Traveler’s Road to Decision", June 2014
2 Meaningful Brands, "Insights", 2017
4 Google and Ipsos MediaCT, "The Traveler’s Road to Decision", July 2012
5 Google Trends, 2012-2016
6 Google/Ipsos, "Canada Travel Study", November 2015
7 Google Consumer Survey, July 2016
8 ExactTarget, "The Digital North", June 2013
9 Nucleus Research, April 2012

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