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Digital Marketing for Your Canadian Retail Business

Retailers have always endeavoured to maximize sales and shopper satisfaction by digging deeper into consumer behaviour and taking action accordingly (think: compelling window displays, optimal shelf height, pleasant smells, mood music, and those miscellaneous items at the checkout you suddenly realize you need). The same goes for the digital space—especially when consumers increasingly expect their shopping experience to be effortlessly integrated, from desktop to smartphone to bricks-and-mortar location—making digital marketing a key component in a seamless and successful retail experience. Ready to connect with the right shopper at exactly the right moment? Then it’s time to learn more about how DAC’s specialized digital services can drive greater performance for your Canadian retail business.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%%

More than 70% of connected customers indicated that they personally use three or more devices a day (laptop, smartphone, tablet, etc.), using a variety of screen sizes and search methods at all stages of the consumer journey2

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Research

Display & Awareness

Social

1 in 4 Canadian internet users visit social media pages to research products before buying3
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50% of consumers went to search engines first when searching in the retail category4

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SEO

SEM

Over 50% of smartphone searches in the retail category lead to a conversion5
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89% of Canadian smartphone users search for local information, and 67% of consumers use smartphones to find store locations6
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Pre-sale

Local SEO


41%
PURCHASE

Content Marketing

41% of Canadians are at least somewhat likely to post about a recent purchase on social media7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To Purchase: The Connected Consumer’s Cross Device Journey", July 2014
3 PricewaterhouseCoopers (PWC), "Total Retail 2015: Retailing in an age of disruption", April 2015
4 DAC/Kantar, November 2013
5 Google Canada and Nielsen, "Mobile Search Moments Canada", March 2015
6 Mediative and Placeable, "80% of Canada’s top retailers’ local listings are inaccurate", July 2015
7 DAC/Kantar, Canada, January 2015
8 Gartner Customer Experience & Technologies Summit 2017

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