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Digital Marketing for Your Canadian QSR Brand

Quick service restaurants in Canada know what it takes to operate in a market where demand is high and competition is fierce; after all, not everyone can have the best poutine in town. For QSR brands, the digital space is invaluable for maximizing visibility, spreading the word and driving traffic to their various locations. Luckily, DAC’s fast food expertise extends beyond where to find the best burritos in town: we also know a thing or two about whipping up optimized, results-driven campaigns for QSR brands, giving each franchise location the attention it deserves. Our approach—just like our strategy for choosing the best poutine—is all in the details.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%%

More than 70% of connected customers reported that they personally use three or more devices (laptop, smartphone, tablet, etc.), using a variety of different search methods at all stages of the consumer journey2

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Research

Display & Awareness

Social

42% of frequent quick service restaurant customers report that information on social media sites such as Facebook or Twitter factor into their decision in choosing a restaurant3
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75% of consumers often choose a new restaurant to dine at based on search results4

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SEO

SEM

In a recent xAd study, location-targeted mobile ads delivered an average 17% visitation increase for restaurants5
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59% of Canadian smartphone owners have used their device to search for a restaurant6
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Pre-sale

Local SEO


54%
PURCHASE

Content Marketing

54% of Canadian diners “always” or “frequently” look at online reviews from other diners while researching dining options7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To Purchase The Connected Consumer’s Cross Device Journey", July 2014
3 National Restaurant Association, "National Household Survey", 2013
4 Chadwick Martin Bailey in conjunction with SinglePlatform from Constant Contact, 2013
5 xAd, "Campaign Design for Driving In-Store Visits", 2015
6 Google/Ipsos MediaCT, "Our Mobile Planet: Canada, Understanding the Mobile Consumer", May 2013
7 OpenTable, "Technology and Dining Out", 2015
8 Nucleus Research, April 2012

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