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Digital Marketing for Your Private Education Business in Canada

In today’s multi-device world, the consumer journey isn’t as clear-cut as it used to be. A consumer will likely search for information about private education in Canada using a variety of different methods. That's why it’s more important than ever to make sure you’re portraying your brand as cohesively as possible across all channels. There are more ways than one to get your message in front of the right people at the right time: from paid search, to SEO, to social media, DAC empowers you to expand your reach with highly targeted, context-sensitive campaigns that get results from the national right down to the hyper-local level.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%

More than 70% of connected customers indicated that they personally use three or more devices daily (laptop, smartphone, tablet, etc.), employing a variety of screen sizes and search methods at all stages of the consumer journey2

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Research

Display & Awareness

Social

Want to reach young parents? YouTube is the most used social platform for 25-29-year-olds, followed by Facebook and Snapchat3
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83% of internet search paths start with a non-branded term4

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SEO

SEM

1 in 10 prospective students now search for classes and programs exclusively online5
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9 in 10 education researchers are unsure of which school they want to attend when they first start their search6
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Pre-sale

Local SEO


66%
PURCHASE

Content Marketing

66% of education researchers who use video do so to find out more about specific features of a school7
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By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To-Purchase The Connected Consumer’s Cross-Device Journey", July 2014
3 Pew Research Center, "Social Media Use in 2018", January 2018
4, 6, 7 Google, "Education Trends through the Eyes of Your Customer: Tracing the Learner’s Digital Journey", April 2012
5 Jennifer Howard, "The Search for Knowledge: How Students Use Digital to Choose Schools", July 2013
8 Nucleus Research, April 2012

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