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Digital Marketing for Your Canadian Higher Education Business

For Canadian higher education institutions that want to attract the right students at the right time, making a great first—and second and third—impression is key. However, competition can be intense and prospective students don’t want a one-size-fits-all education. They want personalized attention—and it all begins with tailored marketing and outreach solutions. DAC appreciates the value of targeted marketing, and our integrated digital approach will help you connect with the right students at all stages of their journey, from research to enrolment. Today’s multi-touch, multi-device students naturally expect their schools to keep up with them, which means generic messaging just isn’t going to cut it anymore (if it ever did in the first place). Fortunately, DAC’s “Geeks with Personality” are happy to help. Get in touch with us today to learn more about how we can help your higher education institution drive impressive results.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
82%

82% of students visited a university website on a mobile device during the research process2

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Research

Display & Awareness

Social

60% of master's students cite social media as an influence in their decision to study abroad3
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61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority4

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SEO

SEM

More than 70% of connected customers indicated that they personally use three or more devices today (laptop, smartphone, tablet, etc.), using a variety of screen sizes and search methods at all stages of the consumer journey5
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5.1hrs
PURCHASE

Content Marketing

Canadians spend 5.1 more hours per month watching online videos than their American counterparts6
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The average university homepage takes over 10 seconds to load on a mobile device, yet 53% of mobile visitors leave a page that takes longer than 3 seconds to load7

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2, 7 Hop Online, “12 Mobile Statistics Every Higher Education Marketer Should Know”, May 2017
3 Educations.com, “International Higher Education Report: Student Trends”, 2018
4 HubSpot, "State of Inbound 2018"
5 Forrester Consulting (commissioned by Tapad), "The New Path-To Purchase The Connected Consumer’s Cross Device Journey", July 2014
6 comScore, "2015 Canada Digital Future in Focus", March 2015

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We can help your business grow and thrive in digital—and it all starts with a friendly chat.